Reg Rudolph

Questioner
DISC Type : c

Senior Vice President - Chief Energy Innovations Officer at Tri-State Generation and Transmission Association, Inc.

Denver Metropolitan Area, United States

Overview

Reg Rudolph is the Chief Energy Innovations Officer at Tri-State Generation and Transmission Association, a role focused on developing competitive energy services. With over three decades in the electric utility industry, including 14 years as CEO of San Isabel Electric Association, he specializes in beneficial electrification, distributed generation, and demand-side management. He holds an MBA from Colorado State University.

Reg is deeply involved in community and economic development in Southern Colorado. He serves on the boards of the Pueblo Economic Development Corporation and Action 22, organizations dedicated to attracting jobs and advancing a positive economic climate in the region.

An interesting fact: Reg secured a $75 million award from the USDA to create an on-bill repayment program for distributed energy resources for rural association members.

Personality Overview

Systematic

Price-Sensitive

Not Easily Convinced

They prefer to analyze every situation thoroughly.
  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Energy Innovation
His current role is Chief Energy Innovations Officer, focused on creating a "cooperative energy ecosystem" that integrates distributed energy resources and renewables.
Cooperative Business Models
He has spent his career in the electric cooperative sector and emphasizes leveraging the cooperative model to drive innovation and value for rural members.
Rural Economic Development
Serves on the boards of Pueblo Economic Development Corporation and Action 22, both focused on job creation and economic opportunities for Southern Colorado communities.

Media Appearances

Reg has no verified media appearances

Work History

1-2022 - 10-2025
Senior Vice President - Chief Energy Innovations Officer at Tri-State Generation and Transmission Association, Inc.
12-2018 - 1-2022
Member Board Of Directors at Pueblo Economic Development Corporation
5-2018 - 1-2022
Member Board Of Directors at Action 22
2-2012 - 1-2022
Member Board Of Directors at National Information Solutions Cooperative
9-2008 - 1-2022
Chief Executive Officer at San Isabel Electric Association

Education

1997 - 1998
Master of Business Administration - MBA from Colorado State University
9-1986 - 5-1991
Bachelor of Business Administration - BBA from North Dakota State University

More Information

Social Presence :

Prographics :

Exp : 17 Location : Denver Metropolitan Area, United States Job Level : N/A Designation : Senior Vice President - Chief Energy Innovations Officer at Tri-State Generation and Transmission Association, Inc.
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Insights For Selling To Reg

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Share as much information as possible regarding your product
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Reg is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Reg

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Reg move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Reg take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Reg

Personality Compatibility


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