Reisa Dingel, CCCP

Examiner
DISC Type : cs

Founder & Fractional CFO at Effortless Ledger

Butte, Montana, United States

Overview

Reisa Dingel is the Founder and Fractional CFO of Effortless Ledger, specializing in cannabis accounting. As a Certified Commercial Cannabis Professional, she focuses on 280E tax strategy, inventory accounting, and compliance for dispensaries and cultivators. She holds a Bachelor of Science from the University of Nevada, Reno.

There is no publicly available information about Reisas personal life, hobbies, or interests outside of her professional capacity.

Unique fact: Reisa is an official VIP Member of Dope CFO, a specialized community for cannabis accounting professionals.

Personality Overview

Overcautious

Late Adopter

Unexpressive

The only way to convince them is by showing them examples and ample proof.  They do not like taking risks at all and go for proven options in the end. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Cannabis Tax Strategy
Her entire professional focus is on 280E tax compliance and strategic planning to help cannabis businesses navigate complex financial regulations and increase profitability.
Operational Accounting
She recently emphasized the importance of accurate labor tracking, calling fuzzy labor allocation the "#1 cash leak" impacting gross margins and business valuations.
Financial Compliance
She stresses that Standard Operating Procedure (SOP) manuals must be more than "shelf decor" and serve as proof of execution during audits or due diligence.

Media Appearances

Reisa has no verified media appearances

Work History

1-2025
Founder & Fractional CFO at Effortless Ledger
7-2019 - 11-2024
Senior GL Accountant at U.S. Silica Company
1-2019 - 6-2019
Senior Accountant at Casey Neilon
1-2015 - 12-2018
Staff Accountant at Casey Neilon
5-2013 - 12-2014
Shift Leader at Round Table Pizza

Education

2013 - 2015
Bachelor of Science (B.S.) from University of Nevada, Reno

More Information

Social Presence :

Prographics :

Exp : 12 Location : Butte, Montana, United States Job Level : Leadership Designation : Founder & Fractional CFO at Effortless Ledger
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Insights For Selling To Reisa

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Be firm in your communication and stay in control
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't push them too hard to make fast decisions, give them time
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Reisa is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Reisa

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Reisa move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Reisa take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Reisa

Personality Compatibility


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