Rena Cohen-First

Commander
DISC Type : D

Fractional Chief Commercial Officer at InterHealth Select

Vista, California, United States

Overview

With over 28 years of experience, Rena is the Fractional Chief Commercial Officer at InterHealth Select, specializing in the global ingredient supply chain for the nutrition and food industries. She holds an MBA from the New York Institute of Technology and is described as informed, upbeat, and a creative, results-oriented leader.

Outside of her primary role, Rena is an author and passionate blogger on the topics of female empowerment and women in business. She is a U. S. Army veteran and founded ChocolateNoodle™, a consulting firm focused on functional food innovation. She resides in San Diego with her family.

She wrote a book titled "The Authentic Sale: A Goddesss Guide to Business, " which applies lessons from Greek goddesses to modern sales techniques.

Personality Overview

Strong-Willed

Risk-Taker

Very Quick

They like to be in a position where they can control the conversation and terms.  They are very proud of what they do. They are not focused on building rapport and relationships.

Topics They Care About

Women in Business
A passionate advocate for gender parity, she writes and blogs extensively on female empowerment, particularly within the nutraceuticals industry.
Global Supply Chains
Her role at InterHealth Select is focused on re-engineering the global ingredient supply chain for innovation, strategic sourcing, and sustainable growth.
Women's Health Equity
She is an advocate for raising the standard for how women's health is researched and advanced, authoring articles on the topic for industry publications.

Media Appearances

Rena Cohen-First, InterHealth Select. Featured in WholeFoods Magazine

See Now

Work History

10-2025
Fractional Chief Commercial Officer at InterHealth Select
10-2025
Functional Food Consulting | ChocolateNoodle™ at ChocolateNoodle™
11-2024
Advisor at EDERRA
8-2024 - 10-2025
Vice President of Sales at AlfaCaps LLC
1-2023 - 6-2024
Vice President of Sales at Cepham Inc

Education

2003 - 2005
MBA from New York Institute of Technology
2006 - 2007
Graduate Certificate from The University of Texas at Dallas

More Information

Social Presence :

Prographics :

Exp : 30 Location : Vista, California, United States Job Level : Leadership Designation : Fractional Chief Commercial Officer at InterHealth Select
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Insights For Selling To Rena

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rena is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Rena

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Rena move?

  • They can take decisions very fast if you manage to convince them.
  • Can Rena take some risk or not?

  • The risks don’t matter much to them.

You And Rena

Personality Compatibility


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