Renata Sato

Questioner
DISC Type : c

VP of Marketing at Russell Stover Chocolates

São Paulo, São Paulo, Brazil

Overview

Renata has no verified overview

Personality Overview

Systematic

Cautious & Analytical

Not Easily Convinced

They prefer to fully evaluate every situation.  They are more likely than others to negotiate on pricing and terms. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Renata has no verified topics they care about

Media Appearances

Renata has no verified media appearances

Work History

10-2025
VP of Marketing at Russell Stover Chocolates
5-2024
Membro makers at Makers
2-2022 - 10-2025
Marketing and Trade Marketing Director at Lindt & Sprüngli
6-2020 - 2-2022
Head of Marketing at Mars
4-2018 - 6-2020
M&M’S Marketing Manager at Mars

Education

6-2024 - 6-2024
Lindt Senior Leadership Program from IMD
2010 - 2011
MBA from ESPM

More Information

Social Presence :

Prographics :

Exp : 9 Location : São Paulo, São Paulo, Brazil Job Level : Senior Designation : VP of Marketing at Russell Stover Chocolates
URL has been copied!

Insights For Selling To Renata

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Renata is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Renata

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Renata move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Renata take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Renata

Personality Compatibility


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