Renato Ferreira

Critic
DISC Type : C

Head of B2B/B2G E2E Process Management at Enel Group

São Paulo, São Paulo, Brazil

Overview

Renato is the Head of B2B/B2G E2E Process Management at Enel Group, with over 15 years of experience turning data into strategy. He specializes in market intelligence, process optimization, and strategic planning, holding an MBA and a Lean 6 Sigma Black Belt certification.

He is deeply committed to continuous improvement and lifelong learning, recently completing a Computer Engineering degree and a leadership course at the London Business School. Renato is a people-focused leader who takes great pride in his teams ability to tackle seemingly impossible challenges together.

Unique fact: He recently earned his Computer Engineering degree after years of study, demonstrating a profound dedication to personal and professional growth while in a leadership role.

Personality Overview

Information Seeker

Critic

Precise

They enjoy working alone and do not rely on others very often.  It is very likely that they will negotiate pricing or other important terms. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

E2E Process Optimization
His current role is dedicated to managing end-to-end processes for B2B/B2G clients. He is also a certified Lean 6 Sigma Black Belt.
Data-Driven Strategy
Focuses on transforming data into strategic decisions and leveraging tools like Power BI, SQL, and Python to drive business growth and automation.
High-Performance Leadership
Actively develops his leadership abilities, having recently completed a course on "High Performance People Skills for Leaders" at the London Business School.

Media Appearances

Renato has no verified media appearances

Work History

3-2023
Head of B2B/B2G E2E Process Management at Enel Group
10-2021 - 3-2023
Senior Customer Service Specialist at Enel Group
1-2020 - 10-2021
Senior Customer Service at Enel Group
11-2018 - 1-2020
Planning and Quality Coordinator at Vivo (Telefônica Brazil)
8-2014 - 11-2018
Senior Customer Service Analyst at Vivo (Telefônica Brazil)

Education

1-2021 - 12-2025
Computer Engineering and Software from Universidade Anhembi Morumbi
2018 - 2019
Master of Business Administration - MBA from Universidade Cruzeiro do Sul

More Information

Social Presence :

Prographics :

Exp : 18 Location : São Paulo, São Paulo, Brazil Job Level : Mid-senior Designation : Head of B2B/B2G E2E Process Management at Enel Group
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Insights For Selling To Renato

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be ready for penetrating questions and critical examination of your pitch
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t try too hard to build a relationship with them
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Renato is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Renato

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Renato move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Renato take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Renato

Personality Compatibility


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