Rendall Farley

Enthusiast
DISC Type : i

Manager, Clean Energy Solutions at Avista

Spokane, Washington, United States

Overview

Rendall Farley is the Manager of Clean Energy Solutions at Avista, leading customer programs in electric transportation, renewables, and grid integration. With a diverse background in engineering and operations across public and private sectors, he is a licensed Professional Engineer who holds degrees from the US Coast Guard Academy and the University of Michigan.

Outside of his professional life, Rendall enjoys exploring the great outdoors of the Pacific Northwest. He is an avid traveler and adventurer, often accompanied by his wife of over 28 years.

His career began with service as an officer in the U. S. Coast Guard after graduating from their academy.

Personality Overview

Consensus Focused

Non-Confrontational

Amiable & Agreeable

They prefer to build relationships rather than staying totally transactional.  Unlike D or C types, they are convinced more by stories and testimonials. They are generally friendly, so be careful when relying on their word.

Topics They Care About

Clean Energy Future
Leads Avista's customer-facing programs for renewables, storage, and grid integration to build a better energy future.
Transportation Electrification
Previously managed Avista's electric transportation initiatives and continues to speak on the economic and environmental benefits of EVs. He has authored public comments on the topic.
Outdoor Exploration
He appreciates the great outdoors of the Pacific Northwest, enjoying traveling, exploring, and adventuring with his wife.

Media Appearances

Rendall has no verified media appearances

Work History

1-2024
Manager, Clean Energy Solutions at Avista
8-2015 - 12-2023
Manager, Electric Transportation at Avista
2-2012 - 8-2015
Senior Engineer, Asset Management at Avista
9-2010 - 2-2012
Operations Manager at DigiDeal Corporation
5-2006 - 9-2010
Lean Facilitator at Alliance Machine Systems International, LLC

Education

1989 - 1993
BS from US Coast Guard Academy
1995 - 1997
MSE from University of Michigan - Rackham Graduate School

More Information

Social Presence :

Prographics :

Exp : 28 Location : Spokane, Washington, United States Job Level : Middle Designation : Manager, Clean Energy Solutions at Avista
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Insights For Selling To Rendall

During A Call Or A Meeting

DO's

  • Refer to interesting customer testimonials and stress on great customer experience
  • Invite them for a lunch or a drink/coffee
  • Ask them how their day is going or exchange some other pleasantries

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Avoid overloading them with too much information
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rendall is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Rendall

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Rendall move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Rendall take some risk or not?

  • They can take some low-probability risks if needed.

You And Rendall

Personality Compatibility


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