Reshma Shah in

Reshma Shah

Examiner · DISC type sc
Professor of Marketing at Emory University
📍 Duluth, Georgia, United States

Reshma H. Shah is a Professor in the Practice of Marketing at Emory Universitys Goizueta Business School, with a Ph. D. from the University of Pittsburgh. Her expertise spans brand management, marketing alliances, and social media. People often describe her as a knowledgeable, smart, and amazing guide, and she is a multi-award-winning educator.

Reshma is deeply committed to mentorship, a quality her father, also a Goizueta professor, has observed since her undergraduate days. She is inspired by the psychology of what drives peoples decisions and is described by her father as funny, kind, and caring. She enjoys traveling with her family, including a recent trip to the Maldives.

She has been working on a book with her father for 25 years, and she claims to have the proposal and publisher ready.

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Experience
34 Years
Current Role
Professor of Marketing
Location
Duluth, Georgia, United States
Personality Overview

How Reshma shows up

Status Quo Seeker
Tough To Convince
Overcautious

They are thorough and always follow a systematic approach. They tend to have clarity about their needs and constraints, and are unlikely to over-promise. The only way to convince them is by showing them examples and ample proof.

Priorities

Topics Reshma cares about

Student Mentorship
Consistently recognized for teaching excellence and dedication to student development, she spent over 20 years leading Goizueta's flagship experiential learning program.
Marketing Alliances
A core focus of her academic research, with publications on the topic of partner selection in strategic alliances in top-tier journals.
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Career

Work history

4-2023
Professor of Marketing
Emory University
8-2014 - 4-2023
Associate Professor of Marketing
Emory University
9-1997 - 4-2014
Assistant Professor of Marketing
Emory University - Goizueta Business School
8-1989 - 7-1992
Associate Commercial Brand Manager
Unilever
6-1987 - 6-1988
Staff Consultant
Price Waterhouse Management Consultants
In the press

Media appearances

Faculty produce new books on emerging markets, leadership. Featured in Emory Business (Emory University news)
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Education
Bachelor of Business Administration - BBA
University of Illinois Urbana-Champaign
Doctor of Philosophy - PhD
University of Pittsburgh Joseph M. Katz Graduate School of Business
Social presence
in
Behavioral profile

DISC profile (public)

s

Steadiness (S)

Steadiness (S) reflects the degree to which a person is likely to focus on cooperation, support and taking everyone along. Those scoring high tend to be consistent and calm.

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