Reshma H. Shah is a Professor in the Practice of Marketing at Emory Universitys Goizueta Business School, with a Ph. D. from the University of Pittsburgh. Her expertise spans brand management, marketing alliances, and social media. People often describe her as a knowledgeable, smart, and amazing guide, and she is a multi-award-winning educator.
Reshma is deeply committed to mentorship, a quality her father, also a Goizueta professor, has observed since her undergraduate days. She is inspired by the psychology of what drives peoples decisions and is described by her father as funny, kind, and caring. She enjoys traveling with her family, including a recent trip to the Maldives.
She has been working on a book with her father for 25 years, and she claims to have the proposal and publisher ready.
Read the full overview →They are thorough and always follow a systematic approach. They tend to have clarity about their needs and constraints, and are unlikely to over-promise. The only way to convince them is by showing them examples and ample proof.
Steadiness (S) reflects the degree to which a person is likely to focus on cooperation, support and taking everyone along. Those scoring high tend to be consistent and calm.
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