Reshma Shah

Examiner
DISC Type : sc

Professor of Marketing at Emory University

Duluth, Georgia, United States

Overview

Reshma H. Shah is a Professor in the Practice of Marketing at Emory Universitys Goizueta Business School, with a Ph. D. from the University of Pittsburgh. Her expertise spans brand management, marketing alliances, and social media. People often describe her as a knowledgeable, smart, and amazing guide, and she is a multi-award-winning educator.

Reshma is deeply committed to mentorship, a quality her father, also a Goizueta professor, has observed since her undergraduate days. She is inspired by the psychology of what drives peoples decisions and is described by her father as funny, kind, and caring. She enjoys traveling with her family, including a recent trip to the Maldives.

She has been working on a book with her father for 25 years, and she claims to have the proposal and publisher ready.

Personality Overview

Status Quo Seeker

Tough To Convince

Overcautious

They are thorough and always follow a systematic approach.  They tend to have clarity about their needs and constraints, and are unlikely to over-promise. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Student Mentorship
Consistently recognized for teaching excellence and dedication to student development, she spent over 20 years leading Goizueta's flagship experiential learning program.
Marketing Alliances
A core focus of her academic research, with publications on the topic of partner selection in strategic alliances in top-tier journals.
Brand Strategy
Her background includes strategic brand planning at Unilever, and she frequently provides expert commentary on brand revitalization and authenticity in the modern market.

Media Appearances

Faculty produce new books on emerging markets, leadership. Featured in Emory Business (Emory University news)

See Now

Work History

4-2023
Professor of Marketing at Emory University
8-2014 - 4-2023
Associate Professor of Marketing at Emory University
9-1997 - 4-2014
Assistant Professor of Marketing at Emory University - Goizueta Business School
8-1989 - 7-1992
Associate Commercial Brand Manager at Unilever
6-1987 - 6-1988
Staff Consultant at Price Waterhouse Management Consultants

Education

Bachelor of Business Administration - BBA from University of Illinois Urbana-Champaign
Doctor of Philosophy - PhD from University of Pittsburgh Joseph M. Katz Graduate School of Business

More Information

Social Presence :

Prographics :

Exp : 34 Location : Duluth, Georgia, United States Job Level : N/A Designation : Professor of Marketing at Emory University
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Insights For Selling To Reshma

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't be very accepting if that is your natural style, stay firm
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Reshma is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Reshma

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Reshma move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Reshma take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Reshma

Personality Compatibility


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