Reshmi Shaw

Initiator
DISC Type : Di

Head of Sales and Growth at Lokal

Bengaluru, Karnataka, India

Overview

Reshmi is an entrepreneurial-minded senior executive specializing in Go-To-Market strategies, business turnarounds, and B2B/B2C sales. With over 10 years of experience, she has a proven track record of growing companies like Lokal, Vedantu, and Unacademy. She holds a Post Graduate Degree in Management from NMIMS.

Described by colleagues as dynamic, assertive, and highly motivated, Reshmi is a go-to person for help, both professionally and personally. She is focused on building positive and productive team environments, even during challenging times, to ensure success.

Unique fact: While at Friends FM, she single-handedly augmented revenue by 24% from the Food & Beverage category by acquiring 14 new major accounts.

Personality Overview

Confident

Friendly Challenger

Risk-Accepting

They usually prefer to drive the conversation.  They don’t mind taking a stand if they believe in something. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Go-To-Market Strategy
Her headline identifies her as a GTM specialist, with extensive experience in identifying business opportunities and building roadmaps for market entry and expansion.
Sales Technology (CRM)
She has recently posted about actively looking for a "new age sales crm, " indicating a direct need for modern sales tools and technologies like SaaS and lead management platforms.
Lead Conversion
She has shared content emphasizing the high cost of slow lead response times, showing a strong interest in optimizing the speed and quality of the sales funnel.

Media Appearances

Reshmi has no verified media appearances

Work History

8-2024
Head of Sales and Growth at Lokal
3-2023 - 8-2024
Centre Head – Sales & Growth Strategy (B2C) at Vedantu
7-2022 - 3-2023
Senior Manager – Sales & Operations (B2B & B2C) at WorkIndia
1-2022 - 7-2022
Senior Manager – Sales at Unacademy
10-2021 - 12-2021
Category Manager – Growth at Unacademy

Education

2019 - 2021
Post Graduate Degree in Management from SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
8-2011 - 7-2014
Bachelor of Business Administration - BBA from JD Birla Institute of Management (Jadavpur University)

More Information

Social Presence :

Prographics :

Exp : 11 Location : Bengaluru, Karnataka, India Job Level : Mid-senior Designation : Head of Sales and Growth at Lokal
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Insights For Selling To Reshmi

During A Call Or A Meeting

DO's

  • Clearly address the competitive aspects
  • Acknowledge their status and position during the conversation
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Don’t be very informal even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Reshmi is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Reshmi

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Reshmi move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Reshmi take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Reshmi

Personality Compatibility


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