Rex Black

Sharpshooter
DISC Type : CD

Infrastructure Cloud Engineer - Infrastructure Engineering at Salesforce

Renton, Washington, United States

Overview

Rex is a seasoned Performance Architect and Manager with extensive experience optimizing systems at major companies like Salesforce, Disney, and Expedia. He specializes in performance engineering, load testing, and cloud infrastructure. Colleagues describe him as an expert with superb methodology who is highly knowledgeable and success-focused.

Outside of his technical roles, Rex has a background in the U. S. Army, where he developed a value for maintaining a "positive mental attitude. " He also appears to have family connections to Topeka, Kansas.

At Expedia, he successfully re-engineered the performance process, shortening the websites release cycle from three months to weekly in just 11 months.

Personality Overview

Precise But Practical

Rigorous & Demanding

ROI Driven

They put a lot of effort into ensuring personal success.  They respond better to strong and respectful interactions. They like to stay in control of the negotiation or defining of the terms.

Topics They Care About

Performance Architecture
His entire career is built on performance engineering and architecture, having held senior roles ensuring system capacity, stability, and fast response times at multiple enterprise companies.
Cloud Cost Optimization
At Salesforce, he advised product teams on optimal AWS instance usage and created a dashboard to score instance types based on performance benchmarks and cost.
Engineering Team Leadership
He has a track record of forming and leading performance engineering teams at companies like Dell and Salesforce and is praised for his strategic and tactical planning.

Media Appearances

Rex has no verified media appearances

Work History

1-2022 - 11-2025
Infrastructure Cloud Engineer - Infrastructure Engineering at Salesforce
12-2019 - 1-2022
Lead Performance Engineer - Central Performance Operations at Salesforce
2-2019 - 9-2019
Performance Architect - Contractor at ProKarma
3-2015 - 12-2018
Performance Architect, Principal Performance Engineer, Manager of Performance at Deborex Inc.
3-2013 - 3-2015
Senior Staff Performance Engineer at The Walt Disney Company

Education

1996 - 1998
BBA from Pittsburg State University
9-1996 - 5-1998
Bachelor of Business Administration - BBA from Pittsburg State University

More Information

Social Presence :

Prographics :

Exp : 14 Location : Renton, Washington, United States Job Level : N/A Designation : Infrastructure Cloud Engineer - Infrastructure Engineering at Salesforce
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Insights For Selling To Rex

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Speak about competitive differentiation that your product offers

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t be in a rush to invite them for a social meet and greet
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rex is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Rex

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Rex move?

  • If convinced, they can reach decisions quite fast.
  • Can Rex take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Rex

Personality Compatibility


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