Rhiannon Meaden

Enthusiast
DISC Type : i

Head of Strategy and Business Transformation, Medical at Avalere Health

Macclesfield, England, United Kingdom

Overview

Rhiannon Meaden is Head of Strategy and Business Transformation, Medical at Avalere Health. A globally recognized leader with over 20 years of experience in medical communications, she holds a PhD from the University of Liverpool and is Chair of the Foresight Committee for the Healthcare Communications Association.

Outside of her professional roles, Rhiannon is passionate about contributing to health causes. She has volunteered for the NHS COVID-19 vaccination program and recently completed a 900-mile walking challenge, raising thousands of pounds for Pancreatic Cancer UK in memory of a respected community member.

At an industry event, Rhiannon uniquely presided as a "Judge" in a mock trial debating the sustainability of long-standing medical communications practices.

Personality Overview

Consensus Focused

Amiable & Agreeable

Optimistic

They tend to be agreeable by nature, so take their promises with a pinch of salt.
  They prefer to build relationships rather than staying totally transactional. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Medical Comms Strategy
A recognized leader with over 20 years in the field, she shapes industry direction through her roles at Avalere Health and the Healthcare Communications Association.
Healthcare Foresight
As Chair of the HCA's Foresight Committee, she is a future-thinking leader who analyzes emerging trends like AI and sustainability to guide the industry.
Business Transformation
Her role at Avalere Health is explicitly focused on refining strategic priorities and driving measurable transformation within the company's medical division.

Media Appearances

Avalere Health welcomes Rhiannon Meaden, Ph.D., as Head of Medical Strategy and Business Transformation. Featured in PR Newswire

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Rhiannon Meaden, Ph.D., joins Avalere Health as Head of Medical Strategy and Business Transformation. Featured in Avalere Health (Company News)

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Work History

7-2025
Head of Strategy and Business Transformation, Medical at Avalere Health
3-2023
Chair, Foresight Comittee at Healthcare Communications Association (HCA)
3-2023
Member of the Board at Healthcare Communications Association (HCA)
5-2021 - 1-2023
Volunteer - COVID Vaccination Support at NHS
1-2020 - 3-2023
Foresight Comittee Member at Healthcare Communications Association (HCA)

Education

1999 - 2002
PhD from University of Liverpool
1996 - 1999
BSc Hons from University of Liverpool

More Information

Social Presence :

Prographics :

Exp : 10 Location : Macclesfield, England, United Kingdom Job Level : Mid-senior Designation : Head of Strategy and Business Transformation, Medical at Avalere Health
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Insights For Selling To Rhiannon

During A Call Or A Meeting

DO's

  • Compliment them about their personality if you get a chance
  • Give them the opportunity to lead the conversation where possible
  • Maintain high, positive energy and convey confidence

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Don’t be excessively objective, be like a storyteller with them
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rhiannon is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Rhiannon

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Rhiannon move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Rhiannon take some risk or not?

  • They can take some low-probability risks if needed.

You And Rhiannon

Personality Compatibility


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