Rhiannon Wastell is the Head of Content and Social at ME+EM Ltd, leveraging extensive experience from senior roles, including at Victoria Beckham. She is a specialist in crafting brand stories and social strategies for fashion and lifestyle brands, a skill set rooted in her BA in Fashion Journalism from the London College of Fashion.
Rhiannon Wastell
Head of Content and Social at ME+EM Ltd
United Kingdom
Overview
Topics They Care About
Brand Storytelling
Her work focuses on helping fashion and lifestyle brands communicate their stories, products, and values through narrative-led creative concepts and clever copywriting.
Social Content
As Head of Content and Social, she develops social-first strategies, recently creating a content series for ME+EM inspired by the theme of 'Hosting at Home'.
Luxury Fashion
Her career includes leading content for high-end fashion houses such as Victoria Beckham and ME+EM, demonstrating deep expertise in the luxury sector.
Media Appearances
Rhiannon has no verified media appearances
Work History
9-2025
Head of Content and Social at ME+EM Ltd
8-2024 - 9-2025
Content Lead at ME+EM Ltd
8-2022
Creative content consultant, writer, editor at Freelance
7-2020 - 8-2022
Head of Content and Social at Victoria Beckham
4-2019 - 6-2020
Freelance Content Consultant, Writer, Editor at Freelance
2-2018 - 4-2019
Editor at Dazed Media
9-2016 - 2-2018
Junior Editor at Dazed Media
Education
9-2010 - 7-2013
BA Fashion Journalism from London College of Fashion, University of the Arts London
More Information
Social Presence :
Prographics :
Exp : 9
Location : United Kingdom
Job Level : Mid-senior
Designation : Head of Content and Social at ME+EM Ltd
