Rhiannon Wastell in

Rhiannon Wastell

Head of Content and Social at ME+EM Ltd
📍 United Kingdom

Rhiannon Wastell is the Head of Content and Social at ME+EM Ltd, leveraging extensive experience from senior roles, including at Victoria Beckham. She is a specialist in crafting brand stories and social strategies for fashion and lifestyle brands, a skill set rooted in her BA in Fashion Journalism from the London College of Fashion.

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Experience
9 Years
Current Role
Head of Content and Social
Job Level
Mid-senior
Location
United Kingdom
Personality Overview
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Priorities

Topics Rhiannon cares about

Brand Storytelling
Her work focuses on helping fashion and lifestyle brands communicate their stories, products, and values through narrative-led creative concepts and clever copywriting.
Social Content
As Head of Content and Social, she develops social-first strategies, recently creating a content series for ME+EM inspired by the theme of 'Hosting at Home'.
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Career

Work history

9-2025
Head of Content and Social
ME+EM Ltd
8-2024 - 9-2025
Content Lead
ME+EM Ltd
8-2022
Creative content consultant, writer, editor
Freelance
7-2020 - 8-2022
Head of Content and Social
Victoria Beckham
4-2019 - 6-2020
Freelance Content Consultant, Writer, Editor
Freelance
In the press

Media appearances

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Education
9-2010 - 7-2013
BA Fashion Journalism
London College of Fashion, University of the Arts London
Social presence
in

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