Rhona Ferrans in

Rhona Ferrans

Pioneer · DISC type sdi
Head of Brand Change & Innovation, Scotch at Diageo
📍 Menstrie, Scotland, United Kingdom

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
7 Years
Current Role
Head of Brand Change & Innovation, Scotch
Job Level
Mid-senior
Location
Menstrie, Scotland, United Kingdom
Personality Overview

How Rhona shows up

Dynamic But Sincere
Decisive But Friendly
Driven But Considerate

They have the unique ability to win both love and respect from their team (or outsiders) They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed If they are convinced, they can become very strong champions for your product

Priorities

Topics Rhona cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

9-2021
Head of Brand Change & Innovation, Scotch
Diageo
7-2019 - 9-2021
Whisky Specialist Team Manager
Diageo
10-2018 - 7-2019
VP Innovation & Brand Change
Diageo
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
1990 - 1994
Bachelor of Science (BSc)
University of Strathclyde
Social presence
in
Behavioral profile

DISC profile (public)

s

Steadiness (S)

Steadiness (S) reflects the degree to which a person is likely to focus on cooperation, support and taking everyone along. Those scoring high tend to be consistent and calm.

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