Rhona Ferrans

Pioneer
DISC Type : sdi

Head of Brand Change & Innovation, Scotch at Diageo

Menstrie, Scotland, United Kingdom

Overview

Rhona has no verified overview

Personality Overview

Dynamic But Sincere

Decisive But Friendly

Driven But Considerate

They have the unique ability to win both love and respect from their team (or outsiders)  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed If they are convinced, they can become very strong champions for your product

Topics They Care About

Rhona has no verified topics they care about

Media Appearances

Rhona has no verified media appearances

Work History

9-2021
Head of Brand Change & Innovation, Scotch at Diageo
7-2019 - 9-2021
Whisky Specialist Team Manager at Diageo
10-2018 - 7-2019
VP Innovation & Brand Change at Diageo

Education

1990 - 1994
Bachelor of Science (BSc) from University of Strathclyde

More Information

Social Presence :

Prographics :

Exp : 7 Location : Menstrie, Scotland, United Kingdom Job Level : Mid-senior Designation : Head of Brand Change & Innovation, Scotch at Diageo
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Insights For Selling To Rhona

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • During followups, use calls or text if needed, they should be fine
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Don’t be very informal during the early interactions even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t hesitate from asking questions or pushing them, but take a formal approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rhona is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Rhona

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Rhona move?

  • They are generally fast movers and can take quick decisions
  • Can Rhona take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Rhona

Personality Compatibility


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