Rhonda Craycraft

Commander
DISC Type : D

Vice President at ATCOM Business Technology Solutions

Charlotte, North Carolina, United States

Overview

As Vice President of ATCOM, Rhonda leads daily operations, strategy, and service delivery. She began her career in sales at the company, progressing through director and general manager roles. With a BA in English, she is described by colleagues as a results-oriented leader with a strong work ethic and team-first approach.

Her professional interests include staying current on technology from industry leaders like Cisco and gaining insights from publications such as the Harvard Business Review. Recent public records show she has also supported community fundraisers and local conservation efforts.

Rhonda has dedicated her entire 20+ year career to ATCOM, working her way up from an entry-level sales position to Vice President.

Personality Overview

Impact-Driven

Candid & Clear

Strong-Willed

More than the product, they care about the effectiveness of the product.  They respond well to strong and respectful communication. They like to be in a position where they can control the conversation and terms.

Topics They Care About

Leadership & Culture
Her leadership style is rooted in culture, and she emphasizes living company values as part of a "Win the Day" mindset to support both employees and customers.
Cybersecurity Awareness
Actively posts about emerging threats like ransomware and software vulnerabilities, advocating for proactive security measures and disaster recovery strategies for businesses.
Managed IT Services
Guides organizations in implementing the right IT solutions and partners with technology providers like Mitel and Datto to deliver managed services and enhance security.

Media Appearances

Rhonda has no verified media appearances

Work History

1989
Vice President at ATCOM Business Technology Solutions

Education

BA English from North Carolina State University

More Information

Social Presence :

Prographics :

Exp : 37 Location : Charlotte, North Carolina, United States Job Level : Senior Designation : Vice President at ATCOM Business Technology Solutions
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Insights For Selling To Rhonda

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Refer to testimonials from well-known industry leaders
  • Objectively showcase the impact that your product creates

DONT's

  • Do not spend too much time focusing on product tech or features
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rhonda is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Rhonda

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Rhonda move?

  • They can take decisions very fast if you manage to convince them.
  • Can Rhonda take some risk or not?

  • The risks don’t matter much to them.

You And Rhonda

Personality Compatibility


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