Rhonda Reliford

Commander
DISC Type : D

Executive Director, Marketing and Communications at California Institute of Integral Studies

United States

Overview

Rhonda has no verified overview

Personality Overview

Strong-Willed

Candid & Clear

Decisive

They prefer to be the ones controlling the conversation or defining the terms.  They respond better to strong and respectful interactions. They like to move fast and expect the same from others.

Topics They Care About

Rhonda has no verified topics they care about

Media Appearances

Rhonda has no verified media appearances

Work History

7-2025
Executive Director, Marketing and Communications at California Institute of Integral Studies
10-2024
President's Special Assistant | Office of the President at California Institute of Integral Studies
10-2024 - 9-2025
Interim Chief of Staff, Office of Strategic Communications, Marketing, and Relations at California Institute of Integral Studies
1-2019 - 5-2022
General Manager & Director of Sales and Marketing at Hilton
5-2015 - 1-2019
International and Domestic Travel Consultant at Hilton

Education

8-2023 - 5-2025
Master's degree from California Institute of Integral Studies
1-2019 - 12-2021
Bachelor of Arts - BA from Valdosta State University

More Information

Social Presence :

Prographics :

Exp : 13 Location : United States Job Level : Senior Designation : Executive Director, Marketing and Communications at California Institute of Integral Studies
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Insights For Selling To Rhonda

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Speak about competitive differentiation that your product offers
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rhonda is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Rhonda

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Rhonda move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Rhonda take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Rhonda

Personality Compatibility


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