✨Svetlana Smirnova✨

Questioner
DISC Type : c

Interim Executive Director, Marketing and Communications at California Institute of Integral Studies

San Francisco Bay Area, United States

Overview

✨Svetlana has no verified overview

Personality Overview

Systematic

Price-Sensitive

Value Seeker

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  It is quite likely of them to ask for pricing or other concessions. They prefer to fully evaluate every situation.

Topics They Care About

✨Svetlana has no verified topics they care about

Media Appearances

✨Svetlana has no verified media appearances

Work History

10-2025
Interim Executive Director, Marketing and Communications at California Institute of Integral Studies
3-2023 - 10-2025
Director of Integrated Marketing at California Institute of Integral Studies
1-2022 - 6-2023
Assistant Director of Integrated Marketing at California Institute of Integral Studies
1-2024 - 9-2025
Board Member at San Francisco International Arts Festival
5-2017 - 6-2023
Co-Founder, Head of Marketing at SupergirlsClub

Education

PsyD: select coursework from California Institute of Integral Studies
Master in International Management from CEMS - The Global Alliance in Management Education

More Information

Social Presence :

Prographics :

Exp : 7 Location : San Francisco Bay Area, United States Job Level : Senior Designation : Interim Executive Director, Marketing and Communications at California Institute of Integral Studies
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Insights For Selling To ✨Svetlana

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Emphasise more on facts and measurable benefits
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with ✨Svetlana is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from ✨Svetlana

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will ✨Svetlana move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can ✨Svetlana take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And ✨Svetlana

Personality Compatibility


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