Ricardo Fonseca

Questioner
DISC Type : c

Assistant Director - Enterprise Architecture Data & Analytics at Principal Financial Group

Kansas City Metropolitan Area, United States

Overview

Ricardo has no verified overview

Personality Overview

Systematic

Cautious & Analytical

Not Easily Convinced

They prefer to do thorough analysis of any situation.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Ricardo has no verified topics they care about

Media Appearances

Ricardo has no verified media appearances

Work History

5-2023
Assistant Director - Enterprise Architecture Data & Analytics at Principal Financial Group
2-2022 - 5-2023
Director of Software Engineering at Change Healthcare
9-2020 - 2-2022
Assistant Director Of Engineering at Principal Financial Group
2-2017 - 9-2020
Consulting Architect at Principal Financial Group
12-2015 - 2-2017
Lead Architect at Cerner Corporation

Education

Bachelor of Science - BS from Iowa State University
High School from Colegio Salesiano De Leon XIII

More Information

Social Presence :

Prographics :

Exp : 12 Location : Kansas City Metropolitan Area, United States Job Level : Mid-senior Designation : Assistant Director - Enterprise Architecture Data & Analytics at Principal Financial Group
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Insights For Selling To Ricardo

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ricardo is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Ricardo

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Ricardo move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Ricardo take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Ricardo

Personality Compatibility


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