Ricardo Isaías Serafim in

Ricardo Isaías Serafim

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Head of Digital Transformation and Automation | Innovation and Project Management at Lidl Portugal
📍 Linhó, Lisbon, Portugal

Ricardo Isaías Serafim leads Digital Transformation and Automation at Lidl Portugal, leveraging a unique dual background as an Economist and Computer Engineer. With an Executive MBA from ISEG, he excels in guiding cross-functional teams toward innovation and process streamlining. People who have worked with him describe him as versatile, responsible, and empathetic.

Beyond his corporate role, Ricardo is interested in the drivers of human behavior and methods for effective learning, having published a piece on overcoming study difficulties. He values environmentalism, community support, and mutual respect as core ethics and has an interest in artistic expression.

He holds both a Master of Engineering and an Executive MBA, combining deep technical knowledge with strategic business acumen.

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Experience
12 Years
Current Role
Head of Digital Transformation and Automation | Innovation and Project Management
Job Level
Mid-senior
Location
Linhó, Lisbon, Portugal
Personality Overview

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Priorities

Topics Ricardo cares about

Digital Innovation
As Head of Digital Transformation and Automation, his primary focus is on implementing digital strategies and fostering a culture of innovation at Lidl Portugal.
Business Intelligence & AI
He actively promotes BI and AI initiatives within his company and has recently been involved in recruiting for data-focused projects.
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Career

Work history

3-2025
Head of Digital Transformation and Automation | Innovation and Project Management
Lidl Portugal
6-2022 - 5-2025
Head of Project, Controlling Deputy
Lidl Portugal
12-2020 - 7-2022
Controlling PMO (Project Manager Officer)
Lidl Portugal
10-2015 - 3-2017
International Project Manager
Schwarz IT Dienstleistungen
2-2010 - 10-2015
Business Consultant
Lidl Portugal
In the press

Media appearances

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Education
1-2021 - 12-2021
Executive MBA
ISEG - Executive Education
10-2023 - 12-2025
Master of Engineering - MEng
Universidade de Trás-os-Montes e Alto Douro
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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