Ricardo Isaías Serafim leads Digital Transformation and Automation at Lidl Portugal, leveraging a unique dual background as an Economist and Computer Engineer. With an Executive MBA from ISEG, he excels in guiding cross-functional teams toward innovation and process streamlining. People who have worked with him describe him as versatile, responsible, and empathetic.
Beyond his corporate role, Ricardo is interested in the drivers of human behavior and methods for effective learning, having published a piece on overcoming study difficulties. He values environmentalism, community support, and mutual respect as core ethics and has an interest in artistic expression.
He holds both a Master of Engineering and an Executive MBA, combining deep technical knowledge with strategic business acumen.
Read the full overview →Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.
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