Ricardo Naya

Questioner
DISC Type : c

Executive VP of Sustainability, Operations and Ventures at Cemex

Monterrey, Nuevo León, Mexico

Overview

Ricardo Naya is the Executive VP of Sustainability, Operations, and Ventures at Cemex, where he has built a 30-year career. He has extensive international leadership experience, having managed operations in Europe, the US, and Latin America. A graduate of MIT Sloan School of Management, he now focuses on driving innovation and sustainable development globally.

He is passionate about building high-performance teams and driving meaningful change within the construction industry. His posts suggest a strong appreciation for nature and conservation, highlighted by a recent visit to the El Carmen Nature Reserve, a project supported by Cemex for its protection and long-term maintenance.

Unique fact: Ricardo has spent his entire professional career at Cemex, holding numerous leadership roles across the globe since joining in 1996.

Personality Overview

Value Seeker

Systematic

Price-Sensitive

It is quite likely of them to ask for pricing or other concessions.  They prefer to do thorough analysis of any situation. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Sustainable Construction
His current role is centered on advancing sustainable development, decarbonization, and promoting innovative technologies to reduce the industry's environmental impact.
Construction Tech
He leads Cemex Ventures, focusing on investing in and partnering with startups, like WtEnergy, that bring disruptive and value-adding technology to the cement value chain.
Operational Excellence
A core part of his title and responsibilities involves strengthening operational performance and integrating innovative solutions across Cemex's global footprint.

Media Appearances

Ricardo Naya - Corporate Website - Cemex. Featured in Cemex.com

See Now

Work History

1-2026
Executive VP of Sustainability, Operations and Ventures at Cemex
4-2025 - 12-2025
Executive VP of Sustainability, Operations and R&D at Cemex
2-2019 - 4-2025
President of Cemex México at Cemex
10-2016 - 2-2019
President of CEMEX Colombia at Cemex
7-2014 - 10-2016
Vice President Distribution Segment at Cemex

Education

2006 - 2007
Sloan Fellow from MIT Sloan School of Management
1991 - 1995
BA from Tecnológico de Monterrey

More Information

Social Presence :

Prographics :

Exp : 29 Location : Monterrey, Nuevo León, Mexico Job Level : Leadership Designation : Executive VP of Sustainability, Operations and Ventures at Cemex
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Insights For Selling To Ricardo

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Tell them that you will come back if you don’t have a good answer for a question
  • Share as much information as possible regarding your product

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ricardo is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Ricardo

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Ricardo move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Ricardo take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Ricardo

Personality Compatibility


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