Ricardo Urrea Ayala in

Ricardo Urrea Ayala

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Director, Sales Mexico at HubSpot
📍 Bogota, D.C., Capital District, Colombia

Ricardo Urrea Ayala is a Sales Director at HubSpot with 13 years of experience in customer success and sales leadership. He has a global perspective shaped by working in four countries and holds a Masters degree from the Universitat de Barcelona. Colleagues describe him as an inspirational, strategic, and emotionally intelligent leader.

With an academic and professional background spanning Colombia, Spain, and Mexico, Ricardo brings a multicultural approach to relationship management and strategic execution. He is passionate about fostering customer success and empowering teams to thrive in diverse market environments.

He develops and shares unique sales frameworks like C. L. A. R. O. and P. R. E. D. I. C. T. to help sales leaders improve forecast accuracy using AI.

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Experience
7 Years
Current Role
Director, Sales Mexico
Job Level
Mid-senior
Location
Bogota, D.C., Capital District, Colombia
Personality Overview

How Ricardo shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Ricardo cares about

Sales Forecasting
He consistently posts about improving forecast accuracy, sharing his P. R. E. D. I. C. T. method that uses AI to help sales leaders achieve up to 95% certainty.
CRM Optimization
Advocates for moving from Excel to a CRM, sharing his C. L. A. R. O. framework for cleaning data to automate commercial success.
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Career

Work history

10-2025
Director, Sales Mexico
HubSpot
5-2024 - 10-2025
Director, Customer Success LatAm
HubSpot
10-2022 - 5-2024
Head of Customer Success LatAm
HubSpot
12-2021 - 10-2022
Chief Customer Officer
Pulpo
5-2021 - 12-2021
Director, Customer Success EMEA & LatAm
Pulpo
In the press

Media appearances

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Education
Master's degree
Universitat de Barcelona
Master's degree
OBS Business School
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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