Diana Fernanda Rodríguez

Critic
DISC Type : C

Director, Renewals Sales LATAM at Fortinet

Bogota, D.C., Capital District, Colombia

Overview

Diana Fernanda Rodríguez is the Director of Renewal Sales for Latin America at Fortinet, with over 17 years of experience in the tech sector. Her career includes leadership roles in marketing, channels, and business development at major companies like Microsoft, IBM, and Oracle, and she holds a certification in sales coaching.

Outside of her corporate role, Diana is passionate about empowering women in technology. She volunteers as a leader for WOMCY - LATAM Women in Cybersecurity, an organization dedicated to increasing female participation in the cybersecurity field. She is fluent in English and Spanish, with some proficiency in Portuguese and Italian.

She actively volunteers as a "Womcy Geek Girls Leader" to help develop the next generation of female cybersecurity professionals.

Personality Overview

ROI Driven

Information Seeker

Precise

They prefer to analyze logically and value objective facts over emotions.  Unless the value is proven by data, they are unlikely to value fancy features. They like to take decisions independently and do not seek others' support often.

Topics They Care About

Women in Cybersecurity
Demonstrates a strong commitment through her volunteer leadership roles with WOMCY, an organization promoting women in the cybersecurity industry in Latin America.
LATAM Tech Market
Her entire 17-year career has been focused on leading sales, marketing, and channel strategies for major technology companies within the Latin American market.
Channel Development
Has extensive experience developing and enabling partner ecosystems across Latin America, a consistent theme throughout her career at companies like Fortinet, Oracle, and Microsoft.

Media Appearances

Diana has no verified media appearances

Work History

2-2022
Director, Renewals Sales LATAM at Fortinet
5-2020 - 2-2022
Sr. Manager, Renewals Sales LATAM at Fortinet
9-2016 - 5-2020
Marketing Manager at Fortinet
6-2015 - 9-2016
Marketing Director LATAM at Aranda Software
12-2013 - 3-2015
DG & Business Development Reps Manager Latin American Division at Oracle

Education

Microsoft Marketing Excellence from Northwestern University - Kellogg School of Management
Especialista en Marketing Estratégico from CESA

More Information

Social Presence :

Prographics :

Exp : 16 Location : Bogota, D.C., Capital District, Colombia Job Level : Mid-senior Designation : Director, Renewals Sales LATAM at Fortinet
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Insights For Selling To Diana Fernanda

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Don’t try too hard to build a relationship with them
  • Make extra effort to not seem pushy or confrontational
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Diana Fernanda is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Diana Fernanda

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Diana Fernanda move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Diana Fernanda take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Diana Fernanda

Personality Compatibility


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