Riccardo Pirlea
Login to view DISC.Riccardo Pirlea is the Co-Founder and CEO of Builtdifferent, a health-tech startup from Turin that provides personalized fitness and nutrition coaching. He is scaling the company, which grew its revenue by 4. 5x in 2024, and also teaches about startups at his alma mater, SAA School of Management, Università di Torino.
Passionate about digital and marketing strategy, Riccardo began his career in sales shortly after turning 18. This early experience taught him dedication and determination, facing significant rejection while developing his professional skills in advertising and digital brand management before co-founding his current venture.
His startup was selected by the Italian Ministry of Foreign Affairs as one of the top 10 high-potential companies to join the Innovit program in Silicon Valley.
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