Riccardo Pirlea in

Riccardo Pirlea

Critic · DISC type C
Co-Founder at Builtdifferent
📍 Turin, Piedmont, Italy

Riccardo Pirlea is the Co-Founder and CEO of Builtdifferent, a health-tech startup from Turin that provides personalized fitness and nutrition coaching. He is scaling the company, which grew its revenue by 4. 5x in 2024, and also teaches about startups at his alma mater, SAA School of Management, Università di Torino.

Passionate about digital and marketing strategy, Riccardo began his career in sales shortly after turning 18. This early experience taught him dedication and determination, facing significant rejection while developing his professional skills in advertising and digital brand management before co-founding his current venture.

His startup was selected by the Italian Ministry of Foreign Affairs as one of the top 10 high-potential companies to join the Innovit program in Silicon Valley.

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Experience
4 Years
Current Role
Co-Founder
Job Level
Leadership
Location
Turin, Piedmont, Italy
Personality Overview

How Riccardo shows up

Critic
Negotiator
ROI Driven

They don’t appreciate bells and whistles unless backed by data. They are quite likely to negotiate on pricing or other key terms. They prefer to analyze logically and value objective facts over emotions.

Priorities

Topics Riccardo cares about

Health-Tech Innovation
As co-founder of Builtdifferent, he aims to democratize wellness by making personalized fitness and nutrition coaching accessible through technology.
Startup Scalability
He is focused on scaling his company, aiming to double the user base by 2026 and expand into new strategic business lines.
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Career

Work history

9-2022
Co-Founder
Builtdifferent
6-2021 - 9-2022
Marketing Strategist
Flick Agency
6-2021 - 9-2022
Sviluppatore Web
Flick Agency
Flick Agency
Freelance
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
10-2022 - 10-2023
Master of Business Administration - MBA
SAA - School of Management, Università di Torino
10-2019 - 7-2022
Bachelor's degree
SAA - School of Management, Università di Torino
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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