Riccardo Pirlea

Critic
DISC Type : C

Co-Founder at Builtdifferent

Turin, Piedmont, Italy

Overview

Riccardo Pirlea is the Co-Founder and CEO of Builtdifferent, a health-tech startup from Turin that provides personalized fitness and nutrition coaching. He is scaling the company, which grew its revenue by 4. 5x in 2024, and also teaches about startups at his alma mater, SAA School of Management, Università di Torino.

Passionate about digital and marketing strategy, Riccardo began his career in sales shortly after turning 18. This early experience taught him dedication and determination, facing significant rejection while developing his professional skills in advertising and digital brand management before co-founding his current venture.

His startup was selected by the Italian Ministry of Foreign Affairs as one of the top 10 high-potential companies to join the Innovit program in Silicon Valley.

Personality Overview

Critic

Negotiator

ROI Driven

They don’t appreciate bells and whistles unless backed by data.  They are quite likely to negotiate on pricing or other key terms. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

Health-Tech Innovation
As co-founder of Builtdifferent, he aims to democratize wellness by making personalized fitness and nutrition coaching accessible through technology.
Startup Scalability
He is focused on scaling his company, aiming to double the user base by 2026 and expand into new strategic business lines.
Entrepreneurship Mentorship
He teaches at the SAA School of Management's Master in Startup program, sharing his experience with the next generation of founders.

Media Appearances

Riccardo has no verified media appearances

Work History

9-2022
Co-Founder at Builtdifferent
6-2021 - 9-2022
Marketing Strategist at Flick Agency
6-2021 - 9-2022
Sviluppatore Web at Flick Agency
Flick Agency at Freelance

Education

10-2022 - 10-2023
Master of Business Administration - MBA from SAA - School of Management, Università di Torino
10-2019 - 7-2022
Bachelor's degree from SAA - School of Management, Università di Torino

More Information

Social Presence :

Prographics :

Exp : 4 Location : Turin, Piedmont, Italy Job Level : Leadership Designation : Co-Founder at Builtdifferent
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Insights For Selling To Riccardo

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Do not use very emotional or colorful language
  • Don’t try too hard to build a relationship with them
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Riccardo is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Riccardo

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Riccardo move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Riccardo take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Riccardo

Personality Compatibility


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