Richard A.

Critic
DISC Type : C

Sales Director at Edwards Lifesciences

Puerto Rico

Overview

Richard has no verified overview

Personality Overview

Critic

ROI Driven

Precise

They don’t appreciate bells and whistles unless backed by data.  They prefer to do logical analysis and value evidence over emotions. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Richard has no verified topics they care about

Media Appearances

Richard has no verified media appearances

Work History

5-2022
Sales Director at Edwards Lifesciences
1-2020
Senior Sales Manager Surgical Structural Heart: Mexico - Colombia & Puerto Rico at Edwards Lifesciences
1-2020
Sales Manager LA, Central America PR & Caribbean TAVR + Surgical Sructural Heart at Edwards Lifesciences
1-1993 - 1-1998
Sales Representative at Vitalife Inc

Education

Bachelor of Business Administration - BBA from Universidad Metropolitana
Education details unavailable from Universidad de Puerto Rico

More Information

Social Presence :

Prographics :

Exp : 11 Location : Puerto Rico Job Level : Mid-senior Designation : Sales Director at Edwards Lifesciences
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Insights For Selling To Richard

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Don’t try too hard to build a relationship with them
  • Make extra effort to not seem pushy or confrontational
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Richard is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Richard

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Richard move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Richard take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Richard

Personality Compatibility


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