Richard Archer

Commander
DISC Type : D

Co-Founder and Managing Director at Utopian Brewing

Bow, England, United Kingdom

Overview

Richard Archer is a serial entrepreneur and the CEO and Co-Founder of Utopian Brewing. Leveraging a background in business development and turnarounds, he established the brewery to innovate in the craft lager market with a focus on sustainability. He holds a BSc from Imperial College London and completed an executive course at Harvard Business School.

Richard relocated with his wife from London to Devon to start the brewery, driven by family connections to the area and a desire for a better quality of life. His passion for the industry grew from over two decades of experience working with pubs. He expresses great pride in taking on multinational competitors with a singular vision.

Unique fact: A core, non-negotiable principle of his brewery is the exclusive use of 100% British-grown ingredients to reduce food miles and champion local producers.

Personality Overview

Very Quick

Risk-Taker

Impact-Driven

They are not focused on building rapport and relationships.  They are very proud of what they do. More than the product, they care about the effectiveness of the product.

Topics They Care About

Sustainable Brewing
A core value from inception, he has led the brewery to conduct a full carbon audit and is actively pursuing the goal of becoming a net-zero business.
British Ingredients
Passionate about reducing "food miles, " he built his brewery's identity around using only UK-grown hops and malts, showcasing the quality of local agriculture.
Craft Lager
He founded Utopian to explore the wide variety of lager styles beyond pilsners, aiming to create a genuine British alternative to mass-market international brands.

Media Appearances

The Story Behind Utopian Brewing – Interview with Richard Archer. Featured in YouTube

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Beer Prime – Episode 130 – Utopian Brewing. Featured in Spotify

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Richard Archer - Co‑founder And Managing Director at Utopian Brewing | The Org. Featured in The Org

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Work History

6-2017
Co-Founder and Managing Director at Utopian Brewing
3-2013 - 11-2017
Founder and CEO at nuvenn limited
2-2011 - 1-2013
Sales and Marketing Director at Public Company Turnaround
1-2010 - 1-2011
Business Development at CAE Technology Services
1-2004 - 10-2009
Co Founder and CEO at Managed Information Group

Education

1978 - 1981
BSc from Imperial College London
1998 - 1998
Executive Management Course - Achieving Breakthrough Service from Harvard Business School

More Information

Social Presence :

Prographics :

Exp : 43 Location : Bow, England, United Kingdom Job Level : Leadership Designation : Co-Founder and Managing Director at Utopian Brewing
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Insights For Selling To Richard

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Be respectful but crisp
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Avoid being too verbose
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Richard is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Richard

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Richard move?

  • They can take decisions very fast if you manage to convince them.
  • Can Richard take some risk or not?

  • The risks don’t matter much to them.

You And Richard

Personality Compatibility


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