Richard Archer
Commander · DISC type DRichard Archer is a serial entrepreneur and the CEO and Co-Founder of Utopian Brewing. Leveraging a background in business development and turnarounds, he established the brewery to innovate in the craft lager market with a focus on sustainability. He holds a BSc from Imperial College London and completed an executive course at Harvard Business School.
Richard relocated with his wife from London to Devon to start the brewery, driven by family connections to the area and a desire for a better quality of life. His passion for the industry grew from over two decades of experience working with pubs. He expresses great pride in taking on multinational competitors with a singular vision.
Unique fact: A core, non-negotiable principle of his brewery is the exclusive use of 100% British-grown ingredients to reduce food miles and champion local producers.
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They are not focused on building rapport and relationships. They are very proud of what they do. More than the product, they care about the effectiveness of the product.
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Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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