Richard Chang

Enthusiast
DISC Type : i

SVP-Asia at Costco Wholesale Inc.

Overview

Richard is a senior global executive with over 33 years of experience at Costco Wholesale, where he leads all operations and development across Asia. Responsible for 78 warehouses, he spearheads enterprise strategy, real estate development, and digital innovation in Taiwan, Japan, Korea, and China. He holds a Bachelor of Arts from the University of California, Berkeley.

Outside of his extensive professional commitments, Richard maintains a keen interest in current affairs and global business trends, staying informed through major news outlets. His career has been defined by navigating and succeeding in diverse international markets, requiring a deep understanding of different cultures and economies.

He successfully orchestrated Costcos highly-publicized first store opening in mainland China.

Personality Overview

Amiable & Agreeable

Optimistic

Story Driven

They agree with others often, so exercise caution when relying on their word.  Unlike D or C types, they are convinced more by stories and testimonials. They are more about building relationships than just cutting deals.

Topics They Care About

Asian Retail Expansion
He leads all operations and new warehouse development for Costco across Japan, Korea, Taiwan, and mainland China, managing market-specific strategies.
E-commerce Innovation
His responsibilities explicitly include leading Asia's e-commerce expansion and driving digital retail innovation for the company in the region.
Global Sourcing
A key part of his role involves managing global sourcing for a vast network of warehouses across several Asian countries.

Media Appearances

Richard has no verified media appearances

Work History

6-1993
SVP-Asia at Costco Wholesale Inc.

Education

1982 - 1986
Bachelor of Arts (BA) from University of California, Berkeley

More Information

Social Presence :

Prographics :

Exp : 32 Location : N/A Job Level : N/A Designation : SVP-Asia at Costco Wholesale Inc.
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Insights For Selling To Richard

During A Call Or A Meeting

DO's

  • Maintain high, positive energy and convey confidence
  • Refer to interesting customer testimonials and stress on great customer experience
  • Compliment them about their personality if you get a chance

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don't be critical or challenge them openly, they can react defensively
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Richard is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Richard

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Richard move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Richard take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Richard

Personality Compatibility


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