Richard Cobey

Energizer
DISC Type : I

VP Sales & Merchandising at ESI Enterprises, Inc.

Los Angeles, California, United States

Overview

Richard has no verified overview

Personality Overview

Relationship Oriented

Imaginative

Enthusiastic

They excel at seeing the bigger picture, and the long-term impact of their decisions.  They are people oriented, friendly and like creating new connections. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Richard has no verified topics they care about

Media Appearances

Richard has no verified media appearances

Work History

11-2019
VP Sales & Merchandising at ESI Enterprises, Inc.
10-2017 - 11-2019
VP Sales North America at JVC
12-2015 - 9-2017
VP Sales North America at Segway
3-2013 - 12-2016
VP Sales North America at Hitachi America, Ltd.
8-2004 - 3-2013
VP Merchandising at ESI Enterprises, Inc.

Education

1991 - 1995
Business Administration and Management from California State University, Northridge

More Information

Social Presence :

Prographics :

Exp : 34 Location : Los Angeles, California, United States Job Level : Senior Designation : VP Sales & Merchandising at ESI Enterprises, Inc.
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Insights For Selling To Richard

During A Call Or A Meeting

DO's

  • Talk about their team and how your product will help them do things better and easier
  • Do some small talk, ask them how things are going on their side
  • Talk anecdotally about the customer experience that your product offers

DONT's

  • Don’t be excessively objective, be a storyteller
  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid cutting into their flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Richard is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Richard

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Richard move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Richard take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Richard

Personality Compatibility


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