Richard Goold

Commander
DISC Type : D

Board Chair at YLD

United Kingdom

Overview

Richard Goold is a growth advisor who supports founders and boards of £10m+ firms, drawing on experience from over £250m in exits, including a management buyout. He holds board chair and advisor roles at firms like YLD and RQC Group and has completed executive education at MIT Sloan and Stanford.

He is passionate about developing people and talent, having become a certified Tetramap Facilitator to better understand team dynamics and human behavior. His leadership philosophy is grounded in real-world experience, including his time serving as a frontline officer in the Metropolitan Police, which shaped his approach to leading under pressure.

Unique fact: Before his career in consulting, Richard served as a frontline officer in the Metropolitan Police.

Personality Overview

Strong-Willed

Decisive

Very Quick

They like to stay in control of the negotiation or defining of the terms.  They prefer to move quickly, and expect the same from others. They do not care very much about building rapport or relationships.

Topics They Care About

Sustainable Scaling
He focuses on helping businesses scale sustainably by strengthening their strategy, governance, and delivery models without losing their unique culture.
Leadership Psychology
His social media posts often explore the psychology of leadership, discussing themes of courage, character, and mindset, referencing thought leaders like Brené Brown.
Corporate Culture
A core part of his advisory work is helping founders and CEOs protect and intentionally shape their company culture during periods of high growth.

Media Appearances

Richard has no verified media appearances

Work History

1-2024
Board Chair at YLD
3-2024
Board Advisor at RQC Group
1-2024
Board Advisor at Roq - Quality Engineering like no other
2-2021
Board Advisor at The Institute of Clever Stuff
4-2024 - 9-2024
Advisor to the Leadership Team at Project One

Education

2020 - 2020
Executive Education from MIT Sloan School of Management
2019 - 2019
Executive Leadership Series from Stanford University Graduate School of Business

More Information

Social Presence :

Prographics :

Exp : 3 Location : United Kingdom Job Level : N/A Designation : Board Chair at YLD
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Insights For Selling To Richard

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Refer to testimonials from well-known industry leaders

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Avoid being too verbose
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Richard is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Richard

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Richard move?

  • If convinced, they can reach decisions quite fast.
  • Can Richard take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Richard

Personality Compatibility


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