Richard Masterson F IDM

Examiner
DISC Type : sc

Head of Digital Product Management, Design, Research and Quality at Jaguar Land Rover

United Kingdom

Overview

Richard has no verified overview

Personality Overview

Overcautious

Late Adopter

Unexpressive

The only way to convince them is by showing them examples and ample proof.  They do not like taking risks at all and go for proven options in the end. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Richard has no verified topics they care about

Media Appearances

Richard has no verified media appearances

Work History

5-2018
Head of Digital Product Management, Design, Research and Quality at Jaguar Land Rover
9-2015 - 4-2018
Senior Business Relationship Manager, Design & Research at Jaguar Land Rover
1-2014 - 8-2015
Senior Business Relationship Manager, Retail & eCommerce at Jaguar Land Rover
7-2008 - 12-2013
Business Strategy Manager at Aston Martin Lagonda Ltd
6-2008
Senior Business Change Manager - Direct Channels at Barclays Bank

Education

1988 - 1992
BSc (Hons) Management Sciences from Loughborough University
1992 - 1992
Graduate Enterprise Scheme from Cranfield School of Management

More Information

Social Presence :

Prographics :

Exp : 17 Location : United Kingdom Job Level : Mid-senior Designation : Head of Digital Product Management, Design, Research and Quality at Jaguar Land Rover
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Insights For Selling To Richard

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Be firm in your communication and stay in control
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't be very accepting if that is your natural style, stay firm
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Richard is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Richard

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Richard move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Richard take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Richard

Personality Compatibility


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