Richard Olague

Commander
DISC Type : D

Founder & Principal at Coronado Communications LLC

Washington, District of Columbia, United States

Overview

Richard Olague is the founder of Coronado Communications, a strategic communications and public affairs firm. With over two decades of experience leading communications in federal health agencies like HRSA and CMS, he specializes in navigating complex policy and reputation environments. Colleagues describe him as a strategic, professional, and trusted leader. He holds a Bachelor of Arts from St. Marys University.

Outside of his professional work, Richard is a dedicated indoor cycling instructor, a role he has held for more than 20 years. He views this long-standing commitment not just as a passion for fitness, but as a practical, ongoing form of training in public speaking and engaging an audience on a weekly basis.

Unique fact: During his time at university, Richard was recognized as the "Outstanding Emerging Leader of the Year" and graduated with highest honors.

Personality Overview

Candid & Clear

Impact-Driven

Very Quick

They respond well to strong and respectful communication.  More than the product, they care about the impact of the product. They are not always relationship oriented.

Topics They Care About

Health Communications
He has spent over 20 years leading national communication efforts for federal health agencies on topics like access to care, maternal health, and the health workforce.
Crisis Communications
He managed crisis communications during the high-profile launch of Healthcare. gov while serving as a Press Secretary for the Centers for Medicare & Medicaid Services.
Public Affairs Strategy
His career has focused on advising senior leaders and directing media relations and national outreach strategies for major government health initiatives.

Media Appearances

Richard has no verified media appearances

Work History

7-2025
Founder & Principal at Coronado Communications LLC
6-2019 - 7-2025
Senior Director of Public Relations at Health Resources and Services Administration (HRSAgov), HHS
7-2014 - 6-2019
Director of Communications for Health Workforce at Health Resources and Services Administration (HRSAgov), HHS
10-2012 - 7-2014
Press Secretary (Public Affairs Specialist) at Centers for Medicare & Medicaid Services
8-2010 - 10-2012
Public Affairs Specialist at Health Resources and Services Administration (HRSAgov), HHS

Education

Bachelor of Arts - BA from St. Mary's University
Leadership for a Democratic Society from Federal Executive Institute (FEI)

More Information

Social Presence :

Prographics :

Exp : 22 Location : Washington, District of Columbia, United States Job Level : Leadership Designation : Founder & Principal at Coronado Communications LLC
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Insights For Selling To Richard

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Objectively showcase the impact that your product creates
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Richard is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Richard

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Richard move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Richard take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Richard

Personality Compatibility


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