Richard Pickering

Go-getter
DISC Type : d

Director of Strategic Foresight & Intelligence, EMEA & APAC at Cushman & Wakefield

Greater London, England, United Kingdom

Overview

Richard Pickering is the Director of Strategic Foresight & Intelligence for EMEA & APAC at Cushman & Wakefield. He specializes in helping clients navigate the future of real estate by turning economic and technological signals into actionable strategy. An author and urban strategist with an Executive MBA, he began his career as a lawyer before pivoting to real estate.

Richard is the creator of the "Futures Cut" blog and podcast, where he shares his personal views on how technology, society, and business are transforming the real estate industry. He is a frequent keynote speaker on the evolution of real estate, urban renewal, and corporate strategy.

He has a unique talent for inventing his own roles throughout his career, moving from law to real estate consulting, research, strategy, and innovation before his current foresight position.

Personality Overview

Challenger

Fast-Paced

Vision Oriented

They can be nudged to make faster decisions by offering what they value.  They don’t always try to control the conversation but neither do they like yielding it fully. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Future of the Workplace
Co-authored the book "Reworking the Workplace, " which explores how work culture has been disrupted and how physical spaces must adapt for a more virtual world.
AI's Economic Impact
Frequently discusses how AI will reshape markets and competitive advantages, cautioning that gains will not be automatic and will be decided by market forces.
Strategic Foresight
His core role involves helping leaders "reverse-engineer the future" by connecting analytics, trend scanning, and imagination to navigate what's next in real estate.

Media Appearances

Cushman & Wakefield Appoints Senior Leaders To Drive Insight‑Driven Solutions Across APAC and EMEA Markets. Featured in Cushman & Wakefield (Corporate News)

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Cushman & Wakefield makes senior appointments in multi‑markets team. Featured in BE News (UK)

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Richard Pickering | Head of Innovation | Cushman & Wakefield. Featured in YouTube

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Work History

12-2025
Director of Strategic Foresight & Intelligence, EMEA & APAC at Cushman & Wakefield
6-2022 - 11-2025
Head of Innovation, EMEA at Cushman & Wakefield
7-2019 - 6-2022
Chief Strategy Officer, UK at Cushman & Wakefield
6-2016 - 6-2019
Head of Research, Insight & Futures, UK at Cushman & Wakefield
9-2005 - 7-2016
Partner - Central London Development at Cushman & Wakefield

Education

2016 - 2018
Executive MBA from Bayes Business School
2004 - 2005
MSC from Sheffield Hallam University

More Information

Social Presence :

Prographics :

Exp : 24 Location : Greater London, England, United Kingdom Job Level : Mid-senior Designation : Director of Strategic Foresight & Intelligence, EMEA & APAC at Cushman & Wakefield
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Insights For Selling To Richard

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Get to the point quickly instead of spending too much time on pleasantries
  • Highlight the competitive differentiation of your product

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Refrain from asking too many questions
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Richard is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Richard

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Richard move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Richard take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Richard

Personality Compatibility


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