Richard Primus

Inspirer
DISC Type : di

Senior Vice President, Chief Information Officer at PENN Entertainment, Inc

Scottsdale, Arizona, United States

Overview

Richard has no verified overview

Personality Overview

Generous

Fast Adopter

Charming & Persuasive

They don’t mind taking a stand if they believe in something.  They respond well to objective pitches but also attach some value to relationships. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Richard has no verified topics they care about

Media Appearances

Richard has no verified media appearances

Work History

6-2015
Senior Vice President, Chief Information Officer at PENN Entertainment, Inc
9-2014 - 5-2015
Sr. Director, Global Commercial, Financial Planning and Analysis and Business Intelligence Systems at The Hershey Company
9-2013 - 8-2014
Sr. Director, Global Corporate Systems at The Hershey Company
7-2012 - 8-2013
Director, Global HR, Planning and Business Intelligence Systems at The Hershey Company
4-1997 - 8-2000
Senior Consultant at Computer Sciences Corporation (CSC)

Education

B.S. from Miami University
MBA from University of Maryland - Robert H. Smith School of Business

More Information

Social Presence :

Prographics :

Exp : 16 Location : Scottsdale, Arizona, United States Job Level : Leadership Designation : Senior Vice President, Chief Information Officer at PENN Entertainment, Inc
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Insights For Selling To Richard

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Refer to testimonials from well known people to highlight the value of your product
  • Clearly address the competitive aspects

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't be unorganized, be prepared for the pitch
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Richard is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Richard

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Richard move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Richard take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Richard

Personality Compatibility


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