Richard Rastall MCIPS
Enthusiast · DISC type iRichard is a Global Category Manager at Imperial Brands, a FTSE 100 FMCG company. He specializes in marketing procurement, leveraging his prior brand management experience from Superdry to lead global supplier strategies. An Advanced Practitioner with CIPS, he is a frequent speaker at industry conferences like ProcureCon Marketing.
Outside of his procurement role, Richard has shown a commitment to social causes. He was a signatory on an open letter from the advertising industry, standing in solidarity against online racism in football and calling for social media platforms to take stronger action against abuse.
He has led working groups at industry events on the challenge of enabling creative and content production at scale.
Read the full overview →How Richard shows up
They prefer to build relationships rather than staying totally transactional. They tend to be agreeable by nature, so take their promises with a pinch of salt. Unlike D or C types, they are convinced more by stories and testimonials.
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Influence (I)
Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.
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