Richard Rastall MCIPS

Enthusiast
DISC Type : i

Global Procurement Category Manager – Marketing, Travel & Fleet at Imperial Brands PLC

Bristol, England, United Kingdom

Overview

Richard is a Global Category Manager at Imperial Brands, a FTSE 100 FMCG company. He specializes in marketing procurement, leveraging his prior brand management experience from Superdry to lead global supplier strategies. An Advanced Practitioner with CIPS, he is a frequent speaker at industry conferences like ProcureCon Marketing.

Outside of his procurement role, Richard has shown a commitment to social causes. He was a signatory on an open letter from the advertising industry, standing in solidarity against online racism in football and calling for social media platforms to take stronger action against abuse.

He has led working groups at industry events on the challenge of enabling creative and content production at scale.

Personality Overview

Non-Confrontational

Consensus Focused

Optimistic

They prefer to build relationships rather than staying totally transactional.  They tend to be agreeable by nature, so take their promises with a pinch of salt.
 Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Agency Model Innovation
Leads the strategy for reviewing and transforming creative agency and production models to drive business outcomes at Imperial Brands.
Marketing Procurement
As a frequent speaker at ProcureCon Marketing events, he is a recognized expert in procurement strategies for the marketing and consumer categories.
Combating Online Abuse
Signed an open letter with other industry leaders calling on social media companies to take a zero-tolerance approach to racist abuse online.

Media Appearances

Richard has no verified media appearances

Work History

6-2025
Global Procurement Category Manager – Marketing, Travel & Fleet at Imperial Brands PLC
1-2023 - 6-2025
Global Procurement Category Manager - Marketing & Consumer at Imperial Brands PLC
5-2019 - 12-2022
Global Procurement Category Buyer - Digital, Advertising & Promotions at Imperial Brands PLC
10-2017 - 5-2019
UK & Europe Marketing Manager at Superdry
4-2015 - 10-2017
European Marketing Manager at Superdry

Education

4-2022 - 9-2023
CIPS Corporate Award Advanced Practitioner (MCIPS) from CIPS - The Chartered Institute of Procurement & Supply
2020 - 3-2022
Diploma in Procurement and Supply from CIPS - The Chartered Institute of Procurement & Supply

More Information

Social Presence :

Prographics :

Exp : 16 Location : Bristol, England, United Kingdom Job Level : Middle Designation : Global Procurement Category Manager – Marketing, Travel & Fleet at Imperial Brands PLC
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Insights For Selling To Richard

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Compliment them about their personality if you get a chance
  • Maintain high, positive energy and convey confidence

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Avoid overloading them with too much information
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Richard is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Richard

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Richard move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Richard take some risk or not?

  • They can take some low-probability risks if needed.

You And Richard

Personality Compatibility


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