Richard Sharp

Trailblazer
DISC Type : ID

Fractional CMO at Boombox Inc.

Austin, Texas, United States

Overview

Richard is a highly collaborative marketing leader and Fractional CMO at Boombox Inc. with a history of building marketing functions from the ground up for fast-growing B2B SaaS companies. Colleagues describe him as strategic, a "game changer, " and the "smartest and most effective marketer" theyve worked with. He holds a degree in English from the University of Missouri-Columbia.

Outside of his marketing work, Richard is a former film and rock journalist. He is passionate about fostering authentic, jargon-free conversations to build genuine communities. He has also shown a strong interest in environmental conservation, particularly in protecting natural resources in Texas.

Unique fact: He is a former film and rock journalist.

Personality Overview

Assertive

Achievement-Oriented

Friendly But Fast

A combination of speed and relationship gets the best response from them.  They are not against taking risks and can make tough decisions when required.
 They will fight for you if they come to believe in you.

Topics They Care About

B2B Marketing Strategy
His entire career focuses on building marketing functions from scratch and creating go-to-market strategies that have led to multiple successful company exits and funding rounds.
AI-Powered Research
He is an avid fan of Perplexity AI, specifically praising its ability to provide deep, accurately footnoted research which he believes leads to more reliable results.
Authentic Engagement
He admires and applies tactics for "BS-free" virtual engagement, believing it fosters authentic conversations and helps build true communities.

Media Appearances

Richard has no verified media appearances

Work History

7-2021
Fractional CMO at Boombox Inc.
10-2019 - 3-2021
CMO at SimpliField
1-2018 - 10-2019
VP of Marketing at Emissary
7-2016 - 11-2017
VP of Product Marketing at Networked Insights
12-2014 - 6-2016
Head of Product and Customer Marketing at Contently

Education

1994 - 1998
English from University of Missouri-Columbia

More Information

Social Presence :

Prographics :

Exp : 18 Location : Austin, Texas, United States Job Level : Leadership Designation : Fractional CMO at Boombox Inc.
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Insights For Selling To Richard

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Don't make any commitments that you might not be able to fulfill
  • Don’t hesitate from asking them how they truly feel about your product
  • Don’t force involvement of other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Richard is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Richard

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Richard move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Richard take some risk or not?

  • If necessary, they will be ready to take risks.

You And Richard

Personality Compatibility


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