Richard Spanier in

Richard Spanier

Login to view DISC.
Owner at Richard Spanier Consulting
📍 Tucson, Arizona, United States

Richard Spanier is a sales consultant and author with over 30 years of B2B experience, guiding tech startups and small agencies. Based in Tucson, Arizona, he specializes in leveraging emerging technologies to create effective go-to-market strategies. He holds degrees from the University of Wisconsin-Madison and Temple University.

Richard shows a keen interest in the intersection of technology and human behavior, particularly how AI is shaping the future of sales. He also has an intellectual curiosity for language, demonstrated by his analysis of complex German words. People who have worked with him describe him as friendly, helpful, and an expert in sales enablement.

He fabricated a German compound word, "Torschlussorientierungslosigkeit, " to describe the panic-driven activity that occurs in sales as deadlines loom.

Read the full overview →
Experience
45 Years
Current Role
Owner
Location
Tucson, Arizona, United States
Personality Overview

How Richard shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Login to view personality overview.
Priorities

Topics Richard cares about

Go-to-Market Readiness
Helps early-stage founders assess their MVP, competition, and budgeting to prevent premature and ineffective sales efforts.
AI in Sales
Writes about the balance between data-driven systems and the human element in sales, specifically mentioning the utility of Conversant AI.
+5 more topics Login to view topics
Career

Work history

4-2024
Owner
Richard Spanier Consulting
3-2011 - 4-2024
Owner
Spanier and Associates
6-1993 - 3-2012
Major Account Executive Tucson, Arizona
Professional Sales
8-1980 - 7-1993
Major Account Executive Philadelphia, Pennsylvania
Professional Sales
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
Bachelor's degree
University of Wisconsin-Madison
Master of Education (M.Ed.)
Temple University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

Login to view DISC.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Richard. Free, 10 seconds.