Richard Toranzo

Trailblazer
DISC Type : DI

Founder at PIXL SOCIAL LLC

Atlanta, Georgia, United States

Overview

Richard is a creative strategist with over 20 years of experience at top-tier companies like Coca-Cola, IBM, Ogilvy, and BBDO. Now the founder of PIXL SOCIAL, he specializes in turning cultural insights into action through social media and branded content. Colleagues and partners often describe him as a smart, insightful, and excellent director.

Passionate about fostering the next generation of talent, Richard frequently mentors creative students at institutions like the Savannah College of Art and Design (SCAD) and the Roger Hatchuel Student Academy at the Cannes Lions festival. He enjoys sharing his extensive industry experience to help young professionals grow.

Unique fact: While at Coca-Cola, he helped launch the brands first TikTok challenge and an April Fools campaign for "Spicy Sprite" that was born directly from fan conversations online.

Personality Overview

Values Relationships

Persuasive

Charismatic

They are more likely to be open to unproven but exciting technologies.  They like to keep things under control. They are charming and have the ability to align others behind their decisions.

Topics They Care About

Creator Community
At Coca-Cola, he led the award-winning #ShareTheMagic campaign, which was specifically designed to uplift and provide a platform for BIPOC creators on TikTok.
Mentoring Talent
He is actively involved in shaping future creatives, serving as a mentor for students at SCAD on briefs for the 2026 FIFA World Cup.
Branded Storytelling
During his time at IBM, he focused on using narrative-driven short films and branded entertainment to make the B2B brand more accessible and "cooler. "

Media Appearances

Richard has no verified media appearances

Work History

4-2023
Founder at PIXL SOCIAL LLC
7-2016 - 3-2023
Senior Director, Social Center NAOU at The Coca-Cola Company
3-2010 - 7-2016
Manager, Global Digital & Social Strategy & Content at The Coca-Cola Company
9-2008 - 12-2009
Digital Account Director at BBDO
7-2007 - 6-2008
Director, Advertising & Strategic Alliances at TouchTunes Digital Jukeboxes

Education

BS from University of Miami
Certificate from The Wharton School

More Information

Social Presence :

Prographics :

Exp : 29 Location : Atlanta, Georgia, United States Job Level : Leadership Designation : Founder at PIXL SOCIAL LLC
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Insights For Selling To Richard

During A Call Or A Meeting

DO's

  • Display high self-confidence and expect them to have a strong personality.
  • Showcase existing customers and use case-studies to grab their attention
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Do not look like someone who doesn’t know what they are talking about
  • Avoid unnecessary negativity or slowness

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Richard is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Richard

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Richard move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Richard take some risk or not?

  • They can take risks if necessary.

You And Richard

Personality Compatibility


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