Richard Toranzo in

Richard Toranzo

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Founder at PIXL SOCIAL LLC
📍 Atlanta, Georgia, United States

Richard is a creative strategist with over 20 years of experience at top-tier companies like Coca-Cola, IBM, Ogilvy, and BBDO. Now the founder of PIXL SOCIAL, he specializes in turning cultural insights into action through social media and branded content. Colleagues and partners often describe him as a smart, insightful, and excellent director.

Passionate about fostering the next generation of talent, Richard frequently mentors creative students at institutions like the Savannah College of Art and Design (SCAD) and the Roger Hatchuel Student Academy at the Cannes Lions festival. He enjoys sharing his extensive industry experience to help young professionals grow.

Unique fact: While at Coca-Cola, he helped launch the brands first TikTok challenge and an April Fools campaign for "Spicy Sprite" that was born directly from fan conversations online.

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Experience
29 Years
Current Role
Founder
Job Level
Leadership
Location
Atlanta, Georgia, United States
Personality Overview

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Priorities

Topics Richard cares about

Creator Community
At Coca-Cola, he led the award-winning #ShareTheMagic campaign, which was specifically designed to uplift and provide a platform for BIPOC creators on TikTok.
Mentoring Talent
He is actively involved in shaping future creatives, serving as a mentor for students at SCAD on briefs for the 2026 FIFA World Cup.
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Career

Work history

4-2023
Founder
PIXL SOCIAL LLC
7-2016 - 3-2023
Senior Director, Social Center NAOU
The Coca-Cola Company
3-2010 - 7-2016
Manager, Global Digital & Social Strategy & Content
The Coca-Cola Company
9-2008 - 12-2009
Digital Account Director
BBDO
7-2007 - 6-2008
Director, Advertising & Strategic Alliances
TouchTunes Digital Jukeboxes
In the press

Media appearances

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Education
BS
University of Miami
Certificate
The Wharton School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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