Richard Wallace
Senior Director - Customer Planning, Proposition & Format Development, Insight & Experience at Asda
📍 United Kingdom
Richard is a Senior Director at Asda focused on customer planning, propositions, and strategy. His extensive career in the retail and food sectors includes senior strategic roles at Marks and Spencer, Costa Coffee, and Tesco. He holds an MBA specialized in retail and is described as an inspirational leader.
He has a strong track record and passion for developing new customer propositions, scaling up new business ventures, and leading business turnarounds.
Read the full overview →Current Role
Senior Director - Customer Planning, Proposition & Format Development, Insight & Experience
Job Level
Senior
Location
United Kingdom
Personality Overview
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Priorities
Topics Richard cares about
Retail Customer Strategy
His current role at Asda and past experience at M&S and Tesco are centered on customer planning, proposition development, and strategic transformation.
Food & Beverage Sector
He has deep expertise in the food industry, having led strategic food development at Marks and Spencer and global FMCG for Costa Coffee.
Career
Work history
Senior Director - Customer Planning, Proposition & Format Development, Insight & Experience
Asda
Senior Director - Strategy and Transformation
Asda
Strategic Development (Food)
Marks and Spencer
Head of Commercial- Global FMCG (RTD and At Home coffee)
Costa Coffee
Senior Strategy Manager
Costa Coffee
In the press
Media appearances
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Education
Richard has no verified education history
Social presence
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