Richard is a Senior Director at Asda focused on customer planning, propositions, and strategy. His extensive career in the retail and food sectors includes senior strategic roles at Marks and Spencer, Costa Coffee, and Tesco. He holds an MBA specialized in retail and is described as an inspirational leader.
He has a strong track record and passion for developing new customer propositions, scaling up new business ventures, and leading business turnarounds.
Richard Wallace
Senior Director - Customer Planning, Proposition & Format Development, Insight & Experience at Asda
United Kingdom
Overview
Topics They Care About
Retail Customer Strategy
His current role at Asda and past experience at M&S and Tesco are centered on customer planning, proposition development, and strategic transformation.
Food & Beverage Sector
He has deep expertise in the food industry, having led strategic food development at Marks and Spencer and global FMCG for Costa Coffee.
Business Transformation
His career demonstrates a focus on driving large-scale change, executing business turnarounds, and scaling new ventures within major consumer companies.
Media Appearances
Richard has no verified media appearances
Work History
Senior Director - Customer Planning, Proposition & Format Development, Insight & Experience at Asda
Senior Director - Strategy and Transformation at Asda
Strategic Development (Food) at Marks and Spencer
Head of Commercial- Global FMCG (RTD and At Home coffee) at Costa Coffee
Senior Strategy Manager at Costa Coffee
Customer Strategy Manager at Tesco PLC
Foresight Manager at Tesco PLC
Senior Consultant at IGD
Analyst at IGD
Education
Richard has no verified education history
More Information
Social Presence :
Prographics :
Exp : N/A
Location : United Kingdom
Job Level : Senior
Designation : Senior Director - Customer Planning, Proposition & Format Development, Insight & Experience at Asda
