Richard Warren FCA

Enthusiast
DISC Type : i

CFO & Head of Corporate Development at 54

Kingston Upon Thames, England, United Kingdom

Overview

Richard Warren is the CFO & Head of Corporate Development at 54, a fast-growing sports agency. He is an ACA qualified finance professional with deep experience in M&A, financial modeling, and corporate development, having previously held senior finance roles at IMG. He is a graduate of the University of Nottingham.

Outside of his corporate responsibilities, Richard has a strong passion for the sports industry, particularly golf. His career reflects a deliberate choice to combine his financial expertise with his personal interest in sports, especially within sports marketing and event management.

He is actively exploring the value and opportunities of using first-party data to drive growth and innovation within the sports sector.

Personality Overview

Amiable & Agreeable

Optimistic

Story Driven

They agree with others often, so exercise caution when relying on their word.  Unlike D or C types, they are convinced more by stories and testimonials. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Sports Investment
He is actively seeking professionals with M&A and transaction experience to help build 54 through strategic investments and shape the agency's growth.
First-Party Data
He has a stated interest in the value and opportunities for first-party data in sport and recently helped launch a new skillset in this area for 54.
Talent Development
He champions creating defined career pathways for new talent to enter the sports industry and supports his company's HR initiatives in this area.

Media Appearances

Richard has no verified media appearances

Work History

10-2024
CFO & Head of Corporate Development at 54
2-2021 - 11-2024
Chief Financial Officer at 54
7-2019 - 2-2021
Finance Director at 54
6-2017 - 7-2019
Head Of Finance at IMG
7-2014 - 6-2017
Financial Controller at IMG

Education

2005 - 2008
ACA from ICAEW
2002 - 2005
BA Hons from University of Nottingham

More Information

Social Presence :

Prographics :

Exp : 19 Location : Kingston Upon Thames, England, United Kingdom Job Level : Leadership Designation : CFO & Head of Corporate Development at 54
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Insights For Selling To Richard

During A Call Or A Meeting

DO's

  • Maintain high, positive energy and convey confidence
  • Speak from experience about success that the product has seen with other customers
  • Ask them how their day is going or exchange some other pleasantries

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t be too formal with them, they trust informality more
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Richard is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Richard

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Richard move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Richard take some risk or not?

  • They can take some low-probability risks if needed.

You And Richard

Personality Compatibility


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