Rick Adams in

Rick Adams

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Founder & Principal – Retention & Expansion Strategy at ADAMS Success
📍 Keenagh Beg, County Mayo, Ireland

Rick Adams is a globally recognized authority on Customer Success with over 35 years of experience helping B2B SaaS companies like Cisco and Microsoft drive growth through retention and expansion. An author and holder of an MBA from Anglia Ruskin University, people he has trained describe him as an "outstanding instructor" and "engaging" leader.

Outside of his professional life, Rick is based on the rural west coast of Ireland. He enjoys the countryside lifestyle where he lives with his two dogs, Zeus and Teri.

Unique fact: Before focusing on consulting, Rick founded and sold his own software-as-a-service (SaaS) business in 2012.

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Experience
27 Years
Current Role
Founder & Principal – Retention & Expansion Strategy
Job Level
Leadership
Location
Keenagh Beg, County Mayo, Ireland
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Rick cares about

Customer Success Strategy
He is a globally recognized authority, author, and trainer who created the Practical CSM Framework for customer success management.
B2B SaaS Growth
His entire consultancy, ADAMS Success, is focused on helping growth-stage B2B SaaS companies drive revenue through improved retention and expansion.
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Career

Work history

1-2024
Founder & Principal – Retention & Expansion Strategy
ADAMS Success
1-2019
Non Executive Director and Consultant
PracticalCSM.com
12-2010
Business Consultant, Trainer and Coach
The Growth Consultancy
12-2010 - 6-2013
Business Development Consultant
Comstor / Cluster Learning
4-2006 - 12-2010
Entrepreneur and Business Owner
Inner Physique Ltd
In the press

Media appearances

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Education
2015 - 2016
MBA (Management Consultancy)
Anglia Ruskin University
2014 - 2015
Postgraduate Diploma in Business Administration
Anglia Ruskin University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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