Rick Adams

Visionary
DISC Type : Ds

Founder & Principal – Retention & Expansion Strategy at ADAMS Success

Keenagh Beg, County Mayo, Ireland

Overview

Rick Adams is a globally recognized authority on Customer Success with over 35 years of experience helping B2B SaaS companies like Cisco and Microsoft drive growth through retention and expansion. An author and holder of an MBA from Anglia Ruskin University, people he has trained describe him as an "outstanding instructor" and "engaging" leader.

Outside of his professional life, Rick is based on the rural west coast of Ireland. He enjoys the countryside lifestyle where he lives with his two dogs, Zeus and Teri.

Unique fact: Before focusing on consulting, Rick founded and sold his own software-as-a-service (SaaS) business in 2012.

Personality Overview

Early Adopter

Risk Tolerant

Goal-Oriented

They are very professional in their approach and can weigh multiple perspectives together.  They exhibit a rare combination of being result-oriented but patient at the same time. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Customer Success Strategy
He is a globally recognized authority, author, and trainer who created the Practical CSM Framework for customer success management.
B2B SaaS Growth
His entire consultancy, ADAMS Success, is focused on helping growth-stage B2B SaaS companies drive revenue through improved retention and expansion.
Data-Driven Engagement
He has authored articles on leveraging metrics and data analytics for proactive customer engagement and to demonstrate value.

Media Appearances

Rick has no verified media appearances

Work History

1-2024
Founder & Principal – Retention & Expansion Strategy at ADAMS Success
1-2019
Non Executive Director and Consultant at PracticalCSM.com
12-2010
Business Consultant, Trainer and Coach at The Growth Consultancy
12-2010 - 6-2013
Business Development Consultant at Comstor / Cluster Learning
4-2006 - 12-2010
Entrepreneur and Business Owner at Inner Physique Ltd

Education

2015 - 2016
MBA (Management Consultancy) from Anglia Ruskin University
2014 - 2015
Postgraduate Diploma in Business Administration from Anglia Ruskin University

More Information

Social Presence :

Prographics :

Exp : 27 Location : Keenagh Beg, County Mayo, Ireland Job Level : Leadership Designation : Founder & Principal – Retention & Expansion Strategy at ADAMS Success
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Insights For Selling To Rick

During A Call Or A Meeting

DO's

  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Stick to your standard pitch and qualifying script, don't try to wing it

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rick is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Rick

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Rick move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Rick take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Rick

Personality Compatibility


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