Rick Coles

Examiner
DISC Type : cs

Director of Finance and FP&A at Ocado Group

London Area, United Kingdom

Overview

Rick has no verified overview

Personality Overview

Late Adopter

Tough To Convince

Status Quo Seeker

They do not like taking risks at all and go for proven options in the end.  They tend to have clarity about their needs and constraints, and are unlikely to over-promise. They are always well-planned and adopt a systematic approach.

Topics They Care About

Rick has no verified topics they care about

Media Appearances

Rick has no verified media appearances

Work History

2-2025
Director of Finance and FP&A at Ocado Group
11-2024
Commercial Finance / FP&A / Finance transformation at Freelance
10-2018 - 10-2024
Head Of Finance - Group FP&A at Moneysupermarket Group
11-2015 - 10-2018
Head of Commercial Affairs, Cornerstone at Penguin Random House UK
4-2011 - 10-2015
Finance Director Disney Channels EMEA at The Walt Disney Company

Education

1993 - 1997
MChem Chemistry from University of Oxford
1987 - 1992
Education details unavailable from Old Swinford Hospital, Stourbridge

More Information

Social Presence :

Prographics :

Exp : 27 Location : London Area, United Kingdom Job Level : Mid-senior Designation : Director of Finance and FP&A at Ocado Group
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Insights For Selling To Rick

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't be very accepting if that is your natural style, stay firm
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rick is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Rick

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Rick move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Rick take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Rick

Personality Compatibility


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