Lester Berry

Researcher
DISC Type : Cs

Director of Analytics & Data Science at John Lewis Partnership

London, England, United Kingdom

Overview

Lester has no verified overview

Personality Overview

Cost Conscious

Self-Disciplined

Perfectionist

They do not like taking risks at all and go for proven options in the end.  Being observant comes to them naturally. They are quite aware of their needs and limitations, so they are unlikely to over-promise.

Topics They Care About

Lester has no verified topics they care about

Media Appearances

Lester has no verified media appearances

Work History

1-2022
Director of Analytics & Data Science at John Lewis Partnership
12-2019 - 1-2022
Head of Analytics & Data Science at John Lewis Partnership
1-2019 - 12-2019
Head of Analytics at John Lewis Partnership
6-2014 - 7-2015
Head of Insight for Energy at British Gas
12-2011 - 6-2014
Head of Analytics and Modelling at British Gas

Education

1989 - 1993
BSc from University of Bath
1993 - 1994
Msc from University of Southampton

More Information

Social Presence :

Prographics :

Exp : 17 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Director of Analytics & Data Science at John Lewis Partnership
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Insights For Selling To Lester

During A Call Or A Meeting

DO's

  • When following up with them, expect slowness; use questions to engage them, preferably over email.
  • Share a one-off customer success story but keeps the focus on highlighting objective, numerical results
  • Share whitepapers or case studies that showcase measurable results instead of just telling customer stories

DONT's

  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Don't ask them to move fast, let them take their time and digest all the information
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lester is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Lester

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Lester move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Lester take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Lester

Personality Compatibility


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