Rick Golden

Energizer
DISC Type : I

National Director Medicare Field Sales Channel at Aetna, a CVS Health Company

Georgetown, Texas, United States

Overview

Rick Golden is a seasoned healthcare sales leader with extensive experience in the Medicare sector. As the National Director of Provider Sales at Aetna, he leverages a deep background from leadership roles at Anthem Blue Cross and Blue Shield. His career showcases a consistent focus on driving sales through various channels, including Field Marketing Organizations (FMOs).

Based on his professional profile, Rick has an expressed interest in the developments at UBC, alongside his primary focus on Aetna and CVS Health. This suggests a potential connection or keen following of that organizations activities.

His career path includes a notable period as Vice President of FMO Sales based in Texas.

Personality Overview

Enthusiastic

Big Picture Person

Imaginative

They are people oriented, friendly and like creating new connections.  They are naturally enthusiastic, so take their promise with a pinch of salt. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Medicare Sales Strategy
His career progression through director and VP roles at Anthem and Aetna has been focused on Medicare sales and marketing.
Provider Network Sales
His current role as National Director of Provider Sales at Aetna centers on sales and relationships within healthcare provider networks.
FMO Sales Channels
Previously served as VP of FMO Sales for Texas and Director of Medicare FMO Sales at Anthem, indicating deep expertise in this specific sales channel.

Media Appearances

Rick has no verified media appearances

Work History

7-2021
National Director Medicare Field Sales Channel at Aetna, a CVS Health Company
11-2019 - 6-2021
National Director Provider Sales at Aetna, a CVS Health Company
7-2016 - 1-2018
VP FMO Sales Texas at Medicare Health Benefits/Continental Health Alliance
1-2011 - 6-2016
Regional Vice President Medicare Sales & Marketing at Anthem Blue Cross and Blue Shield
1-2009 - 12-2010
Director Medicare FMO Sales at Anthem Blue Cross and Blue Shield

Education

Rick has no verified education history

More Information

Social Presence :

Prographics :

Exp : 41 Location : Georgetown, Texas, United States Job Level : Mid-senior Designation : National Director Medicare Field Sales Channel at Aetna, a CVS Health Company
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Insights For Selling To Rick

During A Call Or A Meeting

DO's

  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Talk about their team and how your product will help them do things better and easier
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.

DONT's

  • Avoid cutting into their flow
  • Avoid overloading them with too much detail
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rick is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Rick

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Rick move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Rick take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Rick

Personality Compatibility


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