Rick Pucci, P.Eng.

Examiner
DISC Type : cs

Chief Operating Officer at BURNCO Rock Products Ltd

United States

Overview

Rick Pucci is the Chief Operating Officer at BURNCO, leveraging over 30 years of global leadership in the construction materials industry across North America, Europe, and Southeast Asia. A Civil Engineering graduate from Queens University with a P. Eng. designation, he focuses on driving operational excellence and building high-performing, safety-driven cultures.

His leadership style and work ethic are heavily influenced by his upbringing as the son of Italian immigrants, which instilled values of hard work and humility. He is known for his authentic, team-first approach and is actively involved in his community, supporting organizations like the North Texas Food Bank.

He has significant international experience, having served as Industrial Director and General Manager for Lafarge in Southeast Asia.

Personality Overview

Unexpressive

Overcautious

Process Oriented

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  The only way to convince them is by showing them examples and ample proof. Being observant comes to them naturally.

Topics They Care About

Workplace Safety
He builds safety-driven cultures and considers health and safety a fundamental value, not simply a priority.
Operational Excellence
His career is focused on driving operational excellence, unlocking value, and improving performance in the construction materials industry.
Team-First Culture
Known for a "team-first approach, " he frequently and publicly congratulates his teams on their achievements and hard work.

Media Appearances

Rick Pucci appointed Chief Operating Officer at BURNCO Rock Products Ltd.. Featured in The Globe and Mail

See Now

About - BURNCO (Leadership Team). Featured in BURNCO Rock Products Ltd.

See Now

Work History

4-2025
Chief Operating Officer at BURNCO Rock Products Ltd
4-2019 - 4-2025
Head of Southern Region at Lafarge
4-2013 - 3-2019
Vice President at Lafarge
4-2011 - 12-2012
General Manager Infrastructure and Special Projects - SE Asia at Lafarge
4-2009 - 3-2011
Industrial Director - SE Asia at Lafarge

Education

1990 - 1994
Bachelor of Applied Science (B.A.Sc.) from Queen's University
1990 - 1994
B. Sc. Honours from Queens University Kingston, On

More Information

Social Presence :

Prographics :

Exp : 17 Location : United States Job Level : Leadership Designation : Chief Operating Officer at BURNCO Rock Products Ltd
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Insights For Selling To Rick

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rick is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Rick

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Rick move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Rick take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Rick

Personality Compatibility


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