Rick Smith, MBA

Observer
DISC Type : ci

Chief Executive Officer at aptihealth

Charlotte, North Carolina, United States

Overview

Rick Smith is a solution-focused leader with over two decades of operations experience in the healthcare sector, currently serving as the CEO of aptihealth. He has a proven record of managing revenue in excess of $200 million and holds an MBA from the University of Tennessee, Knoxville.

Rick is a mission-driven individual who frequently expresses gratitude for his opportunities and is deeply committed to the work of his team in serving patients. His public statements often reflect his faith and a strong sense of purpose in expanding access to quality care.

Under his leadership, aptihealth was named to the list of the Worlds Top HealthTech Companies of 2025 by Time and Statista.

Personality Overview

Example Seeker

Curious

Assertive

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They often ask many questions and rely heavily on information and documentation. They are generally strong communicators and are not easy to convince.

Topics They Care About

Behavioral Health Tech
As CEO of aptihealth, he leads a company focused on providing technology-enabled behavioral healthcare services to ensure faster access and positive outcomes for patients.
Healthcare Operations
His 20-year career is defined by expertise in financial management, creating impactful operating plans, and driving Kaizen efficiencies in healthcare settings.
Mission-Driven Culture
He frequently emphasizes his commitment to service, his talented team, and his gratitude, showcasing a leadership style rooted in purpose and appreciation.

Media Appearances

Rick has no verified media appearances

Work History

12-2025
Chief Executive Officer at aptihealth
6-2025 - 12-2025
President at aptihealth
3-2025 - 6-2025
Chief Transformation Officer at aptihealth
12-2022 - 5-2024
Vice President, Chief Operating Officer at Stars Behavioral Health Group
2-2017 - 12-2022
Vice President Operations-East Region (DC, DE, GA, LA, NC, PA, TN, VA and WV) at Pathways Health and Community Support LLC

Education

2016 - 2016
Master of Business Administration (MBA) from University of Tennessee, Knoxville
Bachelor of Arts (BA) from Virginia Tech

More Information

Social Presence :

Prographics :

Exp : 25 Location : Charlotte, North Carolina, United States Job Level : Leadership Designation : Chief Executive Officer at aptihealth
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Insights For Selling To Rick

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Focus on immediate action-items rather than the larger goals
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rick is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Rick

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Rick move?

  • They like to analyze well and then make their decisions.
  • Can Rick take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Rick

Personality Compatibility


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