Rickard Westberg

Critic
DISC Type : C

Director Software and Factory Automation at Mycronic

Stockholm, Stockholm County, Sweden

Overview

Rickard is the Director of Software and Factory Automation at Mycronic, leading teams in developing embedded and distributed systems. He holds a Master of Science from KTH Royal Institute of Technology and is described by colleagues as a competent, innovative leader with a strong drive and deep technical knowledge.

His background includes service as a Lieutenant at the Royal Swedish Naval Academy. Rickard is passionate about driving innovation and follows major technology companies like Microsoft and IBM, with a demonstrated interest in machine learning and digitalization through his coursework and certifications.

Unique fact: He is a former Lieutenant in the Royal Swedish Navy, bringing a unique blend of technical and military leadership experience to his role.

Personality Overview

Critic

ROI Driven

Objective Thinker

They are quite likely to negotiate on pricing or other key terms.  They choose to analyze logically and value facts to emotions. They like to do things independently and don’t look for support from others.

Topics They Care About

Software Efficiency
Passionate about enhancing efficiency in product environments and creating a culture and mindset that multiplies technical efficiency in software development teams.
Factory Automation
Currently leads the Software and Factory Automation division at Mycronic, indicating this is a primary professional focus.
AI/ML in IoT
His experience includes R&D in AI/ML for underwater sensor domains, covering IoT and data collection, complemented by a certification in Google's machine learning methods.

Media Appearances

Rickard has no verified media appearances

Work History

2-2025
Director Software and Factory Automation at Mycronic
12-2022 - 2-2025
Manager Software Factory, Digital Solutions at Getinge
5-2020 - 1-2023
Senior Project Manager Integrated Therapy Solutions at Getinge
3-2019 - 10-2021
Senior Consultant in management, projects and system engineering at Knowit
5-2019 - 7-2020
Senior Research And Development Engineer at Knowit

Education

1996 - 2000
Master of Science from KTH Royal Institute of Technology
1994 - 1995
Lieutenant from Royal Swedish Naval Academy

More Information

Social Presence :

Prographics :

Exp : 11 Location : Stockholm, Stockholm County, Sweden Job Level : Mid-senior Designation : Director Software and Factory Automation at Mycronic
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Insights For Selling To Rickard

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Tell them what ROI they can expect
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Do not use very emotional or colorful language
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rickard is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Rickard

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Rickard move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Rickard take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Rickard

Personality Compatibility


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