Ricky Franklin

Evaluator
DISC Type : dsc

Enterprise Account Executive at Ketch

Sacramento, California, United States

Overview

Ricky has no verified overview

Personality Overview

Fast But Analytical

Quality Focused

Thorough Evaluator

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Ricky has no verified topics they care about

Media Appearances

Ricky has no verified media appearances

Work History

2-2025
Enterprise Account Executive at Ketch
9-2023 - 1-2025
Enterprise Account Executive at Transcend
10-2020 - 7-2023
Account Executive at Netlify
3-2019 - 4-2020
Sales at Returnly
1-2018 - 3-2019
Sales at Sift Science

Education

2013 - 2014
Master's Degree from Christian Brothers University
2008 - 2012
Bachelor of Business Administration (B.B.A.) from Cal Poly San Luis Obispo

More Information

Social Presence :

Prographics :

Exp : 7 Location : Sacramento, California, United States Job Level : Middle Designation : Enterprise Account Executive at Ketch
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Insights For Selling To Ricky

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Be prepared for comments or questions that are critical of your product or your claims
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ricky is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Ricky

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Ricky move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Ricky take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Ricky

Personality Compatibility


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