Ricky Joshi

Enigma
DISC Type : dic

Co-Founder at Saatva

Austin, Texas, United States

Overview

Ricky Joshi is the Co-Founder and Chief Strategy Officer of Saatva, a luxury e-commerce mattress company. An alumnus of Columbia Business School and Dartmouth College, his expertise spans internet marketing, web development, and D2C strategy. He also serves as a General Partner at Springdale Ventures, advising DTC investments.

Passionate about entrepreneurship since college, Ricky was active in the Dartmouth Entrepreneurial Network and served as VP of the Entrepreneurship club at Columbia. He is focused on the digital retail landscape and enjoys guiding other founders and companies in the B2B and DTC space.

While at IPG, he sourced and led an early investment into Facebook that resulted in over $400M in upside for the firm.

Personality Overview

Hard To Convince

Challenger

Persuasive & Assertive

They are generally strong communicators and are not easy to convince.  They are likely to ask many questions and look heavily for supporting proof as well as information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

DTC E-commerce
Co-founded the digitally native brand Saatva and now advises DTC investment firms, focusing on curating and guiding their portfolio companies.
Retail Store Strategy
Views the launch of physical retail stores as a favorite project, emphasizing the importance of an omnichannel approach for brand building and customer education.
Supporting Founders
Actively advises B2B companies and serves as a General Partner at Springdale Ventures, where he helps select and guide DTC investments.

Media Appearances

Saatva's Co-Founder and Chief Strategy Officer – Ricky Joshi. Featured in Spotify (New American Media)

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'Basically profitable since day 1': Saatva co‑founder Ricky Joshi on .... Featured in Apple Podcasts

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Scaling Saatva to $600M Revenue w/ Co‑Founder Ricky Joshi. Featured in Spotify

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Work History

10-2010
Co-Founder at Saatva
10-2018
Investment Committee, Partner, Advisor at Springdale Ventures
10-2020
Board Member & Investor at Branch
4-2022
Investor, Advisor at Guardian Bikes
2-2020
Investor at Caraway Home

Education

Master of Business Administration - MBA from Columbia Business School
Bachelor's degree from Dartmouth College

More Information

Social Presence :

Prographics :

Exp : 15 Location : Austin, Texas, United States Job Level : Leadership Designation : Co-Founder at Saatva
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Insights For Selling To Ricky

During A Call Or A Meeting

DO's

  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Build rapport slwly without rushing, it will come handy to handle hard questions later
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked

DONT's

  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid making offhand commitments, understand the root of their concerns first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ricky is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Ricky

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Ricky move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Ricky take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Ricky

Personality Compatibility


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