Ridhi Singh

Questioner
DISC Type : c

CEO & Founder at 91Ninjas

Singapore

Overview

Ridhi Singh is the Founder and CEO of 91Ninjas, a Go-to-Market partner for B2B SaaS and AI companies. With over a decade of experience in data-driven marketing, she has a proven track record of scaling businesses and leading high-impact teams at companies like PayU and CARS24. She holds a B. Sc. and certifications in Google Ads.

Outside of her entrepreneurial pursuits, Ridhi values family and partnership, often sharing personal anecdotes about balancing her career with motherhood. She draws inspiration from her familys stories, emphasizing the importance of collaboration and shared success in both her personal and professional life. She is also a member of the Peak Community.

Unique fact: Ridhis maternal grandmother knew how to read and write, an uncommon skill for women in her remote village in Western India, which serves as a source of personal inspiration.

Personality Overview

Not Easily Convinced

Systematic

Value Seeker

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to fully evaluate every situation. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

B2B Go-to-Market
As the founder of a GTM firm, she specializes in creating and executing strategies that help SaaS and AI businesses scale globally.
Organic Growth
Emphasizes the importance of SEO and content as top pipeline drivers for clients, aiming to generate sustainable, long-term organic leads and visibility.
Community-Led Growth
Advocates for building genuine communities over audiences as a powerful, trust-based strategy for B2B marketing in a world saturated with AI content.

Media Appearances

Ridhi has no verified media appearances

Work History

1-2021
CEO & Founder at 91Ninjas
8-2022
Member at Peak Community
3-2019 - 3-2020
Associate Director - Marketing at PayU
9-2017 - 3-2019
Senior Manager, Marketing at PayU
9-2016 - 9-2017
Manager - Content and Marketing Strategy at CARS24

Education

2012 - 2012
Business Basics from ICFAI University
2007 - 2011
Bachelor of Science (B.Sc.) from COA Pune

More Information

Social Presence :

Prographics :

Exp : 14 Location : Singapore Job Level : Leadership Designation : CEO & Founder at 91Ninjas
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Insights For Selling To Ridhi

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasise more on facts and measurable benefits
  • Back up any claims with data and numbers

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ridhi is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Ridhi

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Ridhi move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Ridhi take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Ridhi

Personality Compatibility


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