Alessandro Bracco

Judge
DISC Type : Dc

Vice President Marketing - Sales and Service at Alfa Laval

Copenhagen, Capital Region of Denmark, Denmark

Overview

Alessandro is the Vice President of Marketing for Sales and Service at Alfa Laval, with over nine years of experience in marketing and business development, backed by a strong finance education from Università Bocconi. Colleagues describe him as brilliant, dedicated, and positive, with a talent for delivering results and transforming marketing functions on a global scale.

He has extensive international experience, having worked across different cultures with a focus on B2B relationships. His interests suggest a focus on global impact, as indicated by his engagement with organizations like the United Nations. Recently, he took a significant multi-month break from work for the first time in 17 years.

Unique fact: In 2019, Alessandro was named one of the Top 100 business talents in Denmark by Berlingske.

Personality Overview

Features Driven

Generally Skeptic

Fast But Wary

They prefer to be the ones controlling the conversation or defining the terms.  They like to move fast and expect the same from others. They are not always relationship oriented.

Topics They Care About

Marketing Transformation
He led complete transformations of the marketing functions at both Alfa Laval and ROCKWOOL Group, focusing on digital, commercial excellence, and analytics.
Customer Centricity
His recent hiring posts emphasize finding customer-experience experts to assess and enhance the entire Alfa Laval customer journey.
Commercial Excellence
A key pillar of his marketing strategy, focusing on using CRM and insights to drive sales results and support business impact in major markets.

Media Appearances

Alessandro has no verified media appearances

Work History

12-2020
Vice President Marketing - Sales and Service at Alfa Laval
11-2016 - 11-2020
Director Group Marketing & Branding at ROCKWOOL Group
5-2016 - 11-2016
Commercial Positioning & Planning Manager at ROCKWOOL Group
3-2015 - 4-2016
Senior Specialist Market Intelligence at Vestas
6-2014 - 2-2015
Head of Marketing - Spain at Lendico Global Services GmbH

Education

2005 - 2007
110/110 from Università Bocconi
2006 - 2006
Finance from Stockholm School of Economics

More Information

Social Presence :

Prographics :

Exp : 18 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Senior Designation : Vice President Marketing - Sales and Service at Alfa Laval
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Insights For Selling To Alessandro

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Objectively showcase the impact that your product creates
  • Refer to testimonials from well-known industry leaders

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don't try too hard to forge relationships with them
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alessandro is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Alessandro

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Alessandro move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Alessandro take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Alessandro

Personality Compatibility


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