Rina Maria Basta

Critic
DISC Type : C

FPGA Designer at Milan Technology Center at JMA Wireless

Milan, Lombardy, Italy

Overview

Rina Maria Basta is a Technical Lead in FPGA Engineering at JMA Wireless with a degree from Università di Pavia. Her extensive career includes designing radio link systems and working in the modem laboratories at Siemens. Colleagues consistently describe her as professional, skilled, and highly competent.

Her background is deeply rooted in the technical aspects of telecommunications, showcasing a career-long dedication to hardware and system design within the wireless industry.

Unique fact: Rina has a specialized and long-standing expertise in modem design, cultivated over many years working in Siemens dedicated modem labs.

Personality Overview

Precise

Negotiator

ROI Driven

They like to take decisions independently and do not seek others' support often.  They don’t appreciate bells and whistles unless backed by data. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

FPGA Engineering
Her core expertise involves the entire FPGA workflow, including coding, simulation, implementation, timing analysis, testing, and debugging.
Wireless Systems
She has deep experience across various wireless applications, including Microwave Modems, WiMAX systems, and LTE Radio Resource Heads (RRH).
Technical Leadership
In roles like Technical Lead and Director Manager, she has experience managing design teams, coaching consultants, and coordinating colleagues on technical challenges.

Media Appearances

Rina has no verified media appearances

Work History

1-2020
FPGA Designer at Milan Technology Center at JMA Wireless
1-2020
Technical Lead FPGA Engineering @ JMA Wireless at JMA Wireless
5-2015 - 1-2020
Technical Lead at HCL Technologies
2-2015 - 5-2015
Senior Hardware Engineer at Robertshaw
5-2013 - 12-2013
Senior FPGA Designer at Kalpa s.r.l.

Education

1984 - 1989
Laurea from Università di Pavia

More Information

Social Presence :

Prographics :

Exp : 11 Location : Milan, Lombardy, Italy Job Level : Middle Designation : FPGA Designer at Milan Technology Center at JMA Wireless
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Insights For Selling To Rina Maria

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t try too hard to build a relationship with them
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rina Maria is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Rina Maria

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Rina Maria move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Rina Maria take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Rina Maria

Personality Compatibility


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