Rio Branham

Enigma
DISC Type : idc

Senior Data Analyst at Castell

Salt Lake City, Utah, United States

Overview

Rio has no verified overview

Personality Overview

Persuasive & Assertive

Hard To Convince

Fast Follower

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information. They are generally strong communicators and are not easy to convince.

Topics They Care About

Rio has no verified topics they care about

Media Appearances

Rio has no verified media appearances

Work History

7-2023
Senior Data Analyst at Castell
11-2022 - 7-2023
Assistant Center Director at Mathnasium - The Math Learning Center
6-2021 - 5-2022
Data Scientist - Product Analytics at Cedar
10-2018 - 6-2021
Data Scientist at OODA Health
6-2018 - 10-2018
Data Science Intern at Instructure

Education

8-2015 - 5-2018
Bachelor of Science - BS from Brigham Young University

More Information

Social Presence :

Prographics :

Exp : 7 Location : Salt Lake City, Utah, United States Job Level : Middle Designation : Senior Data Analyst at Castell
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Insights For Selling To Rio

During A Call Or A Meeting

DO's

  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary

DONT's

  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Avoid making offhand commitments, understand the root of their concerns first
  • Avoid long presentations and just 'high-level' value proposition, dive into the details

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rio is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Rio

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Rio move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Rio take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Rio

Personality Compatibility


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