Rishi Dookhee

Trailblazer · DISC type DI

Group Head of IT at Cake Box

📍 London Area, United Kingdom

Rishi is a digital and technology leader with 24 years of experience driving growth and digital transformation in the retail sector for brands like Crabtree & Evelyn and CMO Group PLC. A graduate of Middlesex University, colleagues describe him as a technically-minded people person with exceptional leadership and strategic vision.

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Experience

24 Years

Current Role

Group Head of IT

Job Level

Mid-senior

Location

London Area, United Kingdom

Personality Overview

How Rishi shows up

Informal

Achievement-Oriented

Friendly But Fast

They like to keep things under control. They respond better to a combination of speed and relationship. They will bat for you if they come to believe in you.

Priorities

Topics Rishi cares about

Retail Digital Transformation

Has a proven track record of spearheading digital and omnichannel transformations for prominent retail organizations, aligning technology strategy with business objectives.

E-commerce Growth

His career has focused on leveraging technology to enable business growth in B2B and B2C e-commerce environments.

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Career

Work history

4-2025

Group Head of IT

Cake Box

9-2023 - 2-2025

Group Technology Director

CMO Group PLC

7-2023 - 8-2023

Consultant

Self-employed

12-2022 - 6-2023

Director of Technology

Card Factory

11-2019 - 12-2022

Global Technical Director

Crabtree & Evelyn

In the press

Media appearances

No media yetWe could not find public media appearances for this person.

Education

9-2001 - 6-2004

Bachelor of Science - BS

Middlesex University

Social presence

Behavioral profile

DISC profile (public)

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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How to run the call and the meeting
His cold-calling profile and exact script
How to write an email that lands
How to negotiate and close

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During a call or a meeting

Ask them for a lunch or coffee once some rapport has been established

DON'T

Do not look like someone who doesn’t know what they are talking about

Showcase existing customers and use case-studies to grab their attention

Reveal the full meeting playbookFree. 10 seconds.

When cold calling

Pattern Interrupt: Confident style, with a mix of informality and formality gets their attention.

Pace: Speak slightly fast. Sound like a ‘gets shit done’ person.

Reveal the cold-call scriptFree. 10 seconds.

When writing an email

Subject: Exciting, direct

Length of mail: Short

Salutation: No Greeting: No (Or say something unique). Tone of words: Informal, direct. Bullet points: Could use. Closing line: Informally state your ask. Complimentary close: Unique, casual. Overall messaging: Focused on personal achievement

Reveal the full email formulaFree. 10 seconds.

Negotiating and closing

The secret to closing Rishi fast: Relationship and product conviction matter equally, followed by a sense of achievement.

How fast will Rishi move? They can make decisions quickly if they develop trust in you and conviction in the product.

Reveal the closing strategyFree. 10 seconds.

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